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Apr

10

2015
5 Things We Read This Week: April 6-10

5 Things We Read This Week: April 6-10

Chrysler wants you to “drive proud,” Autotrader selects the top new and CPO models for golf lovers, Nissan is combating drowsy driving, and more. ‘Drive Proud’ Advertising Campaign Debuts for the 2015 Chrysler 300 (FCA) Chrysler debuted a new nationwide advertising campaign this week for the 2015 Chrysler 300, narrated by none other than Peter Dinklage (Game of Thrones). Dubbed “Drive Proud,” the campaign celebrates…

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Apr

07

2015
3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships” Chapel Hill, N.C. – April, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota and Scion dealers nationwide, providing each store with tools to measure, track and improve…

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Apr

03

2015
5 Things We Read This Week: March 30 – April 2

5 Things We Read This Week: March 30 – April 2

What makes millennials tick, NHTSA stop-sale power, more evidence of a Google+ split, and more 1. Infographic: a Glimpse into the Millennial Mind: Their preferred tech, products and ways to engage with brands (Adweek) A roundup of studies on millennial digital preferences presented by Adweek revealed valuable insight on the millennial generation – a technology-focused consumer base that’s only going to keep growing. Beyond stats…

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Mar

27

2015
5 Things We Read This Week: March 23-27

5 Things We Read This Week: March 23-27

Boosting sales through service, Twitter and Foursquare’s new friendship, the keys to a good headline, and more 1.       Dealers, Do You Want to Boost Sales? Tune Up Your Service Center (J.D. Power) Joint analysis from J.D. Power and DealerRater suggests that dealers looking to boost vehicle sales should turn their attention to their service department experience. The companies found that a dealership’s ability to satisfy…

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Mar

16

2015
5 Things We Read This Week: March 9 – 13

5 Things We Read This Week: March 9 – 13

Twitter for business gets easier, the power of customer memory, 360-degree video, and more 1. Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles (MarketingLand) Good news from the tweetosphere: Twitter has made a number of changes to help businesses. With a redesigned homepage, new dashboard called the “account home,” and feature called “Quick Promote,” businesses are now able to more easily manage engagement…

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Mar

06

2015
5 Things We Read This Week: March 2-6

5 Things We Read This Week: March 2-6

“Mobile-friendly” ranking details, vehicle dependability perceptions, and marketing your next event on social media  1. Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis (Search Engine Land) At SMX West, Google’s Gary Illyes answered questions about the upcoming addition to its search algorithm, the “mobile-friendly” ranking factor. The update will go live on April 21 and will test sites’ mobile-friendliness…

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Mar

02

2015
5 Things We Read This Week: February 23 – February 27, 2015

5 Things We Read This Week: February 23 – February 27, 2015

Audi’s mechanic apocalypse, stiffer rules from the E.P.A., a Google+ breakup, and more 1. Consumers Are Replacing Their Cars More Quickly Than Ever for Tech Upgrades (Auto World News) The grass is always greener in a newer cabin. With new tech, the latest features, and enticing upgrades constantly getting bigger and better, car buyers are trading in their cars more often than ever, not because…

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Feb

25

2015
Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Are you familiar with the saying “His reputation precedes him”? As individuals, we spend our lives building up our own reputations – it’s the lens through which people view us both good and bad. Unsurprisingly, it’s also incredibly important to do the same for your business, especially online. But with the increasing number of sites where customers can comment, review, and rate your business, it’s…

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Feb

20

2015
5 Things We Read This Week: February 16-20

5 Things We Read This Week: February 16-20

Kelley Blue Book’s top 15 family picks, Lexus teases Geneva-bound concept, Audi shines the spotlight on innovative lighting systems , and more The automotive industry moves at a frenetic pace, so it’s important your dealership is keeping abreast of all the latest announcements from events like the Geneva Motor Show. By staying aware of industry trends and sharing your enthusiasm and knowledge through various channels…

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Feb

13

2015
5 Things We Read This Week: February 9-13

5 Things We Read This Week: February 9-13

Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more 1. Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report suggests that the visually-focused social media network could be launching a “Buy” button in as little as three to six months. The button would supposedly start as a limited test allowing customers…

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