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Aug

26

2015
Ditch the Post-Its: Password Management Best Practices for Your Dealership

Ditch the Post-Its: Password Management Best Practices for Your Dealership

As dealership marketing becomes increasingly digital, it’s well worth the time to define your password management practices. All too often, we see dealerships lose access to their blog, newsletter, review sites, or social networks after an Internet Director’s departure or simply through a lack of organization. When passwords go missing like this, it can be a time-consuming hassle to get the passwords reset. During this…

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Aug

21

2015
Image courtesy of Twitter

3 Birds Reads: August 17-21

Twitter expands mobile ad reach, Lexus testing negotiation-free pricing, and the 10 most expensive paid search keywords Twitter Expands Ad Network, Brings Video Ads to Outside Apps (Forbes) Twitter is expanding the reach of its mobile advertising network and adding new options for advertisers, including promoted videos and promoted tweets. Previously called the “Publisher Network,” Twitter is now branding the service as its “Audience Platform.” Any…

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Aug

14

2015
3 Birds Reads: August 10-14

3 Birds Reads: August 10-14

Buick expands lineup, Audi teams with tech giants, Hyundai unveils stunning new concept, and more Hyundai Unveils ‘Vision G’ Coupe Concept at LACMA Hyundai unveiled its “Vision G” Concept Coupe this week at the Los Angeles County Museum of Art (LACMA). The stylish concept will serve as inspiration for future models, specifically a line of premium products that “promise luxury,” according to Hyundai. Our take:…

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Aug

12

2015
3 Birds Marketing Named to 34th Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies

3 Birds Marketing Named to 34th Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services announces 3-year revenue growth of 215% Chapel Hill, N.C. – August 12, 2015 – What do Yelp, Pandora, and Timberland have in common? These three companies—and many more—first gained early exposure as members of the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. 3 Birds Marketing is proud…

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Aug

07

2015
3 Birds Reads: August 3 – 7

3 Birds Reads: August 3 – 7

Virtual dealerships of the future, new email statistics, the latest search ranking factors, and more Coming Soon: Virtual Dealerships in Real Dealerships (WardsAuto) Dealers are already embracing computer tablets for an improved customer experience, but companies like IBM are developing “cognitive mobile shopping” technology that will bring the on-site dealership experience even further into the digital realm. That could mean virtual-reality presentations tailored to specific…

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Aug

06

2015
Doug Van Sach Joins 3 Birds as Vice President of Analytics & Insight

Doug Van Sach Joins 3 Birds as Vice President of Analytics & Insight

Industry veteran heads development of industry-leading analytics and reporting platform Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight, effective immediately. Van Sach will lead an expanding Analytics & Insight team…

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May

11

2015
Woman working with his laptop

5 Things We Read This Week: May 4 – 8

Mobile search domination, the approach of autonomous tech, the rise of the CUV, and more 1. It’s Official: Google Says More Searches Now On Mobile than On Desktop (Search Engine Land) Google has officially confirmed what many have suspected for a while: mobile search is more popular than desktop in 10 countries, including the US. “Mobile queries” include mobile browser-based searches and searches coming from Google’s…

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Apr

24

2015
5 Things We Read This Week: April 20-24

5 Things We Read This Week: April 20-24

The social media gap for auto dealers, more drivers ready to buy online, and making customer service part of your marketing strategy 1. The Gap Between Auto Dealers and Social Media (The New York Times) Following the success of larger companies, many dealers see potential in social networks like Facebook and Twitter, but are unsure how to tie the networks back to the business of…

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Apr

21

2015
How Far We’ve Come: Looking Back at 3 Birds’ Road to Digital Dealer 18

How Far We’ve Come: Looking Back at 3 Birds’ Road to Digital Dealer 18

We were taking a little walk down memory lane on our blog and stumbled upon this post written right before 3 Birds’ very first time exhibiting at Digital Dealer.  We were about to introduce our digital newsletter and companion website to the industry.  We were open about the fact that we had a clearly defined road-map for all of the enhancements we had planned for…

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Apr

10

2015
5 Things We Read This Week: April 6-10

5 Things We Read This Week: April 6-10

Chrysler wants you to “drive proud,” Autotrader selects the top new and CPO models for golf lovers, Nissan is combating drowsy driving, and more. ‘Drive Proud’ Advertising Campaign Debuts for the 2015 Chrysler 300 (FCA) Chrysler debuted a new nationwide advertising campaign this week for the 2015 Chrysler 300, narrated by none other than Peter Dinklage (Game of Thrones). Dubbed “Drive Proud,” the campaign celebrates…

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