3 Birds Kickball Team: Kicking Balls and Taking Names

Author: Tema Larter | Published: May 9th, 2012 | Comments 0 | Retweet

3 Birds SuperheroesLet’s be honest: if you choose to work in marketing—and, more to the point, automotive marketing—chances are you probably have a pretty healthy competitive streak. That’s certainly true of the staff of 3 Birds. In our office, just about any set of circumstances is made ripe for a little friendly competition, from pull-ups on the low-slung steel crossbeams to NCAA brackets and beyond. And, if the newly minted 3 Birds Marketing kickball team is any indication, that competitive instinct is as alive on the field as it is in the workplace.

Sure, we may have started as a ragtag team of utterly inexperienced kickballers, but that didn’t stop us from thinking big. From the very start, we set our sights on the ultimate prize: the right to compete in the World Adult Kickball Association’s Founders Cup in Las Vegas. Now, four weeks into the regular season and just a few minor injuries later, we’re still on the hunt for victory. Some of you may be wondering if our less-than-stellar record thus far (we are 2 and 2 at press time) has dampened our expectations. Not in the slightest. (more…)


Ask 3 Birds: When is the Best Time to Send My Email Newsletter Each Month?

Author: Kristen | Published: May 1st, 2012 | Comments 0 | Retweet

At the risk of sounding as though we’re trying to hedge our bets, the short answer is—it depends.  Don’t moan and groan.  I promise to explain what I mean and provide useful information that will help you make the best decision for your dealership.

The best timing for sending an email newsletter depends on what your overall email marketing/communication program for your business looks like.  We are sensitive about encouraging our clients not to over-message their customers and prospects.  If you have a well-developed email marketing strategy in place, we would consider your existing plan and make an appropriate recommendation about where the newsletter would best fit in to the month. (more…)


Boosting Your SEO Ranking with a Smile

Author: Kristen | Published: April 25th, 2012 | Comments 0 | Retweet

3 Birds Staff smilingTips and tricks designed to convince the Google gods to bump your dealership’s listing to the top of search results pages abound.  The relative rankings of those ever-elusive top spots can seem frustratingly arbitrary, but there are in fact solid steps you can take to measurably improve your dealership’s page ranking and traffic to your site.   

What if you could bring new customers through the doors of your dealership by introducing yourself before they arrive on the lot, alleviating that initial apprehension that often comes with a first visit? An effective About Us page on your website, complete with current staff photos, contact information, and even a few personal details, can do just that, potentially bringing new traffic into your dealership and bridging the gap from one-time buyer to loyal customer by humanizing your dealership to the buyer. (more…)


The Official 3 Birds’ Guide to Healthy Office Living

Author: Emily | Published: April 18th, 2012 | Comments 0 | Retweet

woman lifting weights

Note: this image is a reasonable representation of the general fitness level at 3 Birds.

Springtime in the South lasts about as long as an ice cube in a warm glass of sweet tea, which means that here at 3 Birds we’re swapping our cardigans for tank tops and catching a glimpse of our less-than-tan-and-toned arms for the first time since we slipped on a cocktail dress for the office Christmas party.  While staying slim, trim, healthy, and happy is a life-long and year-round endeavor, it often rises to the forefront of our minds around this time of year. The question, of course, is how to stay healthy while sitting at a desk all day—especially when we all know that the 9-to-6 day all too easily turns into a 6-to-12 once you factor in kids, traffic, errands, and the rest.

An informal survey of office diet and fitness habits reveals that these are, unsurprisingly, just as personal as the cream-to-sugar ratio in that morning cup of coffee. What works for one person may not work for everyone.  To keep it simple, Tom from content offers the following maxim: “Keep vegetables in the fridge! Get outside at lunch! Take a walk when your butt’s in a coma!” If you’re short on time you can stop here.  Need more details?  Never fear; we got ‘em. (more…)


Staff Spotlight: Meet Chad Smith

Author: Tema Larter | Published: April 10th, 2012 | Comments 0 | Retweet

Chad Smith, 3 Birds Marketing CTOAt 3 Birds, we strive each day to make big things happen for our clients. Among other things, our goals are to help our clients develop leads and data that enable them to sell more cars and service; build more loyal relationships; dominate page-one search results; connect with customers and prospects through as many channels as possible; build and protect sterling online reputations; encourage strategic, not reactive, marketing efforts; and establish consistent dealership branding.

As you might expect, a tremendous amount of work goes into making all of that happen, and each one of our team members plays a crucial role. Because of that (and also because we’re a pretty interesting bunch, if we do say so ourselves), we want to carve out a space in this newsletter to showcase the individuals who make up our team.

First up? Chad Smith, Chief Technology Officer, wearer of many hats, all-around good guy, and owner of Mocha, the adorably shaggy wonder-dog and unofficial 3 Birds mascot. (more…)


Their Perception is Your Reality

Author: Kristen | Published: March 28th, 2012 | Comments 0 | Retweet

Why Rising Above is Key to Protecting Your Online Reputation

Pop quiz: A customer posts a negative review of your dealership on a major online review site. Not only does the review trash your staff and services, but you actually disagree with what the customer says went down.

So, does your version of what happened matter? Not as much as it should —at least not online. (more…)


March Madness Takes 3 Birds by Storm

Author: Tema Larter | Published: March 16th, 2012 | Comments 0 | Retweet

It’s early spring in Chapel Hill, and that can only mean one thing: gorgeous, unseasonably warm weather—think sunny and 70s—and a collective bout of temporary insanity that others might refer to as March Madness. (OK, so that makes two things, but you know what we mean.)

The NCAA Tournament is a big deal nationwide, but 3 Birds is located in what is arguably the epicenter of March Madness. Between the UNC Tar Heels out of Chapel Hill, the Duke Blue Devils of Durham, and the NC State Wolfpack of Raleigh, the Triangle region of North Carolina is home to some of the best teams—and most fabled rivalries—in the country. (more…)


Join 3 Birds Marketing at Booth 1209 to Meet Erik Qualman!

Author: mary | Published: October 6th, 2011 | Comments 0 | Retweet

“It’s a people driven economy, stupid.”

It’s the catch-phrase of social media marketing celebrity, Erik Qualman (@equalman), who has headed up social media initiatives for Cadillac & Pontiac, AT&T, Yahoo!, EarthLink, Travelzoo, and many more companies. Many of you may know him as the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, which topped Amazon’s #1 Best Selling List for the US, UK, Canada, and Germany.

And 3 Birds has some great news…. (more…)


Digital Dealer Veteran, Sarah Carter (aka @MetaCarter), Speaks

Author: Kristen | Published: October 3rd, 2011 | Comments 0 | Retweet

Sarah Carter is heading to the 11th Digital Dealer Conference feeling inspired and energetic

It hardly seems possible, but show season is upon us again. My team and I will be heading to the 11th Digital Dealer Conference in Las Vegas in a day or two. Digital Dealer is the original event in the automotive conference circuit devoted to technology for dealerships. Digital Dealer paved the way for the many automotive conferences and educational events for automobile dealers that exist today.

With the event approaching so quickly, I can barely contain my excitement and anticipation. Exchanging concepts and strategies are at the top of my “to do” list, along with telling dealers about all that we have to offer, of course. I am also looking forward to seeing other exhibitors and solutions. If I can find a time to untether myself from our booth (#1209), I will attend some of the presentation, including that of our very own President and Co-Founder, Kristen Judd.

I’ve been to many Digital Dealer Conferences during my years in the automotive industry, but somehow I feel different going into this one.  I feel like the sky is the limit.  It is exhilarating to be a part of such a progressive organization and I look forward to being with my associates in what is sure to be a bustling and vibrant environment. Each and every individual in our group is dedicated and passionate about his or her respective role in building our company and, when we come together, the energy is amazing!  It will be an ideal opportunity to get to know each other better and help grow our relationships both internally and with our clients. (more…)


Top 10 Reasons I’m Looking Forward to Digital Dealer (#DD11)

Author: Kristen | Published: September 28th, 2011 | Comments 0 | Retweet

Kristen Judd President 3 Birds Marketing

Sure, getting ready for Digital Dealer takes long hours and hard work, but we're planning to have fun at the show

These are busy days at 3 Birds Marketing. With the 11th Digital Dealer Conference just one week away, our office is flush with excitement and productivity. We are putting the finishing touches on new product releases, which we will be revealing at the show; marketing and promoting our presence as exhibitors;  and planning the logistics of getting our team and equipment to the event. All this in addition to supporting our customers in the attentive style to which they are accustomed and while getting several new staff members up to speed.  It is no small undertaking, but we are equal to the task.

At our booth this time (and that is Booth 1209, by the way), you will see many of the usual suspects, as well as some fresh faces.  We are bringing a great mixture of Digital Dealer veterans and first timers.  As we all prepare to head out west, we will be introducing the members of the 3 Birds traveling circus through this blog. Each person will offer their take on what they are most looking forward to about this leading industry event. For those who don’t know, Digital Dealer covers the latest technology and education on all things digital for automobile dealership personnel–including dealer principals, general managers, sales managers, internet directors, BDC/CRM managers, fixed operations directors, and everyone in between. This conference is particularly important to those interested in understanding and harnessing the most sophisticated technology and leading practices to maximize opportunities at their dealership.

I’m kicking things off with the top 10 reasons I’m looking forward to the Digital Dealer Conference next week.

10.   Long hours on the show floor followed by as many parties and concerts as we can fit in will seem like a veritable vacation after our push to get ready for the event. We may be running on pure adrenalin, coffee and IV drips of Full Throttle, but it’s show time! (more…)


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