Sure, getting ready for Digital Dealer takes long hours and hard work, but we're planning to have fun at the show

These are busy days at 3 Birds Marketing. With the 11th Digital Dealer Conference just one week away, our office is flush with excitement and productivity. We are putting the finishing touches on new product releases, which we will be revealing at the show; marketing and promoting our presence as exhibitors;  and planning the logistics of getting our team and equipment to the event. All this in addition to supporting our customers in the attentive style to which they are accustomed and while getting several new staff members up to speed.  It is no small undertaking, but we are equal to the task.

At our booth this time (and that is Booth 1209, by the way), you will see many of the usual suspects, as well as some fresh faces.  We are bringing a great mixture of Digital Dealer veterans and first timers.  As we all prepare to head out west, we will be introducing the members of the 3 Birds traveling circus through this blog. Each person will offer their take on what they are most looking forward to about this leading industry event. For those who don’t know, Digital Dealer covers the latest technology and education on all things digital for automobile dealership personnel–including dealer principals, general managers, sales managers, internet directors, BDC/CRM managers, fixed operations directors, and everyone in between. This conference is particularly important to those interested in understanding and harnessing the most sophisticated technology and leading practices to maximize opportunities at their dealership.

I’m kicking things off with the top 10 reasons I’m looking forward to the Digital Dealer Conference next week.

10.   Long hours on the show floor followed by as many parties and concerts as we can fit in will seem like a veritable vacation after our push to get ready for the event. We may be running on pure adrenalin, coffee and IV drips of Full Throttle, but it’s show time! (more…)