I’m a fan of quotes. Not any old quote, of course. There are plenty of people on Twitter who clog my feed with one cheesy quote after another until I finally cut bait and un-follow them. Every so often though, I read an article or a statement that really resonates with me because it crystallizes thoughts that have been bubbling up in my mind. I’ll be sharing these sorts of quotes with you in the blog when I discover them.
This weekend, I read a quote from Wine Library founder and a master of social media authenticity, Gary Vaynerchuk. It spoke to me because—although he’s talking about marketing as it applies broadly across verticals—he may as well be speaking directly to the automotive industry:
Every debate about the ROI of social media is the same conversation we had years ago about the ROI of e-commerce. People don’t want to bet on the culture shift because it’s not happening in the next 20 minutes. (more…)