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5 ‘Secrets’ of Effective Digital Marketing

Businesswoman whispering into a businessman's ear in a meeting
December 18, 2015
by Automotive Industry Insights

Let me tell you a secret. It’s clearer than ever that there is no silver bullet when it comes to digital marketing. But that’s actually good news.

It means that there are clear steps you can take to improve your dealership’s digital presence, marketing strategies, and customer retention, all without throwing money at the latest high-priced gimmick or widget. The “secrets” of effective digital marketing are actually best practices that have been proven to get results – and if you’re not getting them with your current marketing vendors, it’s time to look at your other options.

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The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

Puzzle piece missing
January 12, 2015
by Automotive Industry Insights

Most of us like the personalized experience that comes with more robust data—and your customers are no exception. A customized message is more relevant to your customer’s interests, saves them time in a fast-paced world, and shows that you value them as more than just a faceless sale. Here’s how you leverage that fact into selling and servicing more cars.

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How to Turn the Multi-Point Inspection from a Dealership Pitfall to a Trust-Builder

service technician talking with customer
September 23, 2014
by Automotive Industry Insights

Customers agree that the Multi-Point Inspection is an essential part of their service relationship with a dealer, but they’re often concerned about it, too. It turns out the MPI is a great way to either build or break your trust relationship with your customers. Here’s how to build that trust:

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3 Parts and Service Customer Groups You Didn’t Know You Had

Young women shopping with bags
August 13, 2014
by Automotive Industry Insights

Unfortunately, your most valuable customers (your service customers) don’t really want to see you–nobody’s really excited to get their car serviced, after all. So how do you not only attract customers to your service bay, but also make it a positive experience that they’re likely to share with friends or on social media?

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Your Service Customers Are Searching…But They Shouldn’t Be Searching at All

Business couple searching online
August 11, 2014
by Automotive Industry Insights

If you’re not seeing the service customer retention you want, it might be time to rethink your approach. Customers defect from service departments for a number of reasons—often due to differences in cost, communication, or convenience—but these reasons all have one thing in common: your customers aren’t getting everything they need from you. So what aren’t they getting?

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Download the 3 Birds 2014 Service Content Whitepaper

auto mechanic and woman in office
August 7, 2014
by Automotive Industry Insights

3 Birds conducted a comprehensive study to determine how automotive dealers are supporting and presenting their service departments online. These findings are summarized in the whitepaper “Content, Communication and Keeping Customers Coming Back: Using Digital to Distinguish Your Service Department And Improve Your Bottom Line.”

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