Category Archives: Business Practices


Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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Dec

12

2014
5 Things We Read This Week: December 8-12

5 Things We Read This Week: December 8-12

1. Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users - It’s also debuting verified accounts and purging fake followers (Adweek) Since March, Instagram has picked up 100 million monthly users, bumping its total count up to 300 million and surpassing Twitter’s official user count of 284 million. Along with this milestone, Instagram also announced that it will start handing out verified accounts –…

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Dec

10

2014
R.I.P Organic Reach: Now Let’s Talk About Engagement

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next  With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015. Is this going to make things tougher for your dealership? Well,…

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Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

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Dec

03

2014
Do Your Best Customers Feel Special?

Do Your Best Customers Feel Special?

Have you ever noticed the red carpet at the airport and how all the people who board first seem to have all the First Class or exit row seats? How about when you are waiting in line at the casino buffet and see all those people in the other line who don’t pay and seem to get seated right away? They are the ones who got picked up at the airport and got the…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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