Category Archives: Business Practices


Aug

01

2014
The Three Visits Theory–and What It Means for Your Service Customer Retention

The Three Visits Theory–and What It Means for Your Service Customer Retention

You’re likely familiar with the concept “three strikes and you’re out,” but are you familiar with the slightly less known–but perhaps more important–adage of “three strikes and you’re in”? If not, keep reading. The “Three Visits Theory” states that it takes three visits to cement a long and lasting relationship with a service customer. Transitioning sales customers to service is not only a key component…

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Jul

21

2014
Is Your Dealership Making These Four Common Social Media Mistakes?

Is Your Dealership Making These Four Common Social Media Mistakes?

With multiple social platforms vying for your attention and new ones rising in popularity daily, it is very easy get overwhelmed and miss opportunities. You aren’t alone and not all is lost. To help, we’ve pulled together a guide to four of the most common social media mistakes our 3 Birds team sees and how to fix them. 1.) Outdated or Mis-Sized Cover Photos Cover…

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Jul

07

2014
Still Searching for the Silver Bullet for Digital Marketing?

Still Searching for the Silver Bullet for Digital Marketing?

Why looking past the fairy tale is the best move for your dealership In most instances, we’re immediately suspicious of products and services that promise miracle results—the latest weight loss cure, the investment opportunity that’s a “sure bet”—except when it comes to digital marketing. It’s not hard to see why. The idea of a one-size-fits-all, plug-and-play, set it and forget it, single digital product that will make your dealership a lead-generating;…

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Jul

02

2014
Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Did you know that a Cone Influencer Tracker study found that 80% of people change their mind after reading a single negative review? As consumer review sites like Yelp, Yahoo Local, and Google+ become increasingly popular, maintaining a positive online reputation is more important than ever. Today, we’re revealing three top tips from our reputation best practices files to help get your online reputation dialed…

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Jun

16

2014
Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Customer demand marketing, otherwise known as “demand generation marketing,” is simply a set of strategies designed to close the gap between you and your customer, generating demand for your dealership.  You want customers to come through your doors, and you want them to stay. Building lasting customer relationships: Timing is everything Today’s customers don’t want to get slapped in the face with email spam or…

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Jun

06

2014
News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

Five stories from June 2-6 that have us talking New-Car Transaction Prices Climb More Than 2 Percent In May 2014, According To Kelley Blue Book (Kelly Blue Book) The average transaction price (ATP) for light vehicles in the United States rose from $31,654 in May 2013 to $32,307 for the month of May 2014, while new-car prices have increased by $653—a 2.1 percent increase over the…

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Jun

04

2014
The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

Which of these best describes your dealership’s messaging strategy? Carefully-crafted campaigns tailored to the digital channels your customers use most Generic messaging without a multichannel component If you answered B., you’re not alone. Implementing lead targeting practices and unique creative across multiple channels can seem like an overwhelming task, especially when trying to integrate these digital channels with your current customer business intelligence to message…

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May

30

2014
News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

Five stories from May 23-30 that have us talking Women’s Reviews – Accelerating Sales at Your Dealership (DealerElite) Women-Drivers.com, a leader in data regarding women’s dealership experiences, found that women utilize car dealer reviews 50 percent more than men. According to JD Power, women also report leaving higher scoring dealer reviews than men. Marketing on price alone is unlikely to attract the majority of woman…

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May

27

2014
Tips for Following Up on Memorial Day Messaging

Tips for Following Up on Memorial Day Messaging

The holiday weekend is over, but your work is just beginning So the Memorial Day sales weekend is over—now what? Don’t leave those new customers and prospective leads gathering dust in your CRM. Now’s the time to act quickly with targeted follow-up messaging to maximizing existing revenue opportunities and build the foundation for customer loyalty in the months to come. Keep your email lists targeted…

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