Category Archives: Business Practices


Jan

30

2015
5 Things We Read This Week: January 26 – January 30

5 Things We Read This Week: January 26 – January 30

Millennial insights from MTV, REI’s success with user-generated content, Twitter’s latest updates, and more 1.  Millennials Wants Wheels After All (The Detroit Bureau) An MTV survey of 3,600 Millennials found that three out of four would give up social media for one day or texting for a week rather than giving up keys to their car. That’s just the beginning of the insights into this…

Read More

Share

Jan

12

2015
The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

People track everything these days: our steps, our eating habits, our likes and dislikes, and more. Why? Because the vast majority of people like the personalized experience that comes with more robust data—and your customers are no exception. A customized message is more relevant to your customer’s interests, saves them time in a fast-paced world, and shows that you value them as more than just…

Read More

Share

Jan

02

2015
5 Things We Read This Week: December 29 – January 2

5 Things We Read This Week: December 29 – January 2

New Facebook video features, Hyundai’s robotic baby, and more 1. Facebook Redesigns Video Features (MediaPost) In an effort to ramp up its status as a video hub, Facebook is premiering a new design for the video section of pages. Page owners, including brands and news outlets, will have the option to top pages with featured videos that are supersized and accompanied by a live comment…

Read More

Share

Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

Read More

Share

Dec

12

2014
5 Things We Read This Week: December 8-12

5 Things We Read This Week: December 8-12

1. Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users - It’s also debuting verified accounts and purging fake followers (Adweek) Since March, Instagram has picked up 100 million monthly users, bumping its total count up to 300 million and surpassing Twitter’s official user count of 284 million. Along with this milestone, Instagram also announced that it will start handing out verified accounts –…

Read More

Share

Dec

10

2014
R.I.P Organic Reach: Now Let’s Talk About Engagement

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next  With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015. Is this going to make things tougher for your dealership? Well,…

Read More

Share

Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

Read More

Share

Dec

03

2014
Do Your Best Customers Feel Special?

Do Your Best Customers Feel Special?

Have you ever noticed the red carpet at the airport and how all the people who board first seem to have all the First Class or exit row seats? How about when you are waiting in line at the casino buffet and see all those people in the other line who don’t pay and seem to get seated right away? They are the ones who got picked up at the airport and got the…

Read More

Share

Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

Read More

Share

Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

Read More

Share


Page 1 of 1012345...10...Last »