Category Archives: Business Practices


Aug

26

2015
Ditch the Post-Its: Password Management Best Practices for Your Dealership

Ditch the Post-Its: Password Management Best Practices for Your Dealership

As dealership marketing becomes increasingly digital, it’s well worth the time to define your password management practices. All too often, we see dealerships lose access to their blog, newsletter, review sites, or social networks after an Internet Director’s departure or simply through a lack of organization. When passwords go missing like this, it can be a time-consuming hassle to get the passwords reset. During this…

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Aug

21

2015
Image courtesy of Twitter

3 Birds Reads: August 17-21

Twitter expands mobile ad reach, Lexus testing negotiation-free pricing, and the 10 most expensive paid search keywords Twitter Expands Ad Network, Brings Video Ads to Outside Apps (Forbes) Twitter is expanding the reach of its mobile advertising network and adding new options for advertisers, including promoted videos and promoted tweets. Previously called the “Publisher Network,” Twitter is now branding the service as its “Audience Platform.” Any…

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Apr

24

2015
5 Things We Read This Week: April 20-24

5 Things We Read This Week: April 20-24

The social media gap for auto dealers, more drivers ready to buy online, and making customer service part of your marketing strategy 1. The Gap Between Auto Dealers and Social Media (The New York Times) Following the success of larger companies, many dealers see potential in social networks like Facebook and Twitter, but are unsure how to tie the networks back to the business of…

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Mar

27

2015
5 Things We Read This Week: March 23-27

5 Things We Read This Week: March 23-27

Boosting sales through service, Twitter and Foursquare’s new friendship, the keys to a good headline, and more 1.       Dealers, Do You Want to Boost Sales? Tune Up Your Service Center (J.D. Power) Joint analysis from J.D. Power and DealerRater suggests that dealers looking to boost vehicle sales should turn their attention to their service department experience. The companies found that a dealership’s ability to satisfy…

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Mar

16

2015
5 Things We Read This Week: March 9 – 13

5 Things We Read This Week: March 9 – 13

Twitter for business gets easier, the power of customer memory, 360-degree video, and more 1. Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles (MarketingLand) Good news from the tweetosphere: Twitter has made a number of changes to help businesses. With a redesigned homepage, new dashboard called the “account home,” and feature called “Quick Promote,” businesses are now able to more easily manage engagement…

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Mar

06

2015
5 Things We Read This Week: March 2-6

5 Things We Read This Week: March 2-6

“Mobile-friendly” ranking details, vehicle dependability perceptions, and marketing your next event on social media  1. Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis (Search Engine Land) At SMX West, Google’s Gary Illyes answered questions about the upcoming addition to its search algorithm, the “mobile-friendly” ranking factor. The update will go live on April 21 and will test sites’ mobile-friendliness…

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Mar

02

2015
5 Things We Read This Week: February 23 – February 27, 2015

5 Things We Read This Week: February 23 – February 27, 2015

Audi’s mechanic apocalypse, stiffer rules from the E.P.A., a Google+ breakup, and more 1. Consumers Are Replacing Their Cars More Quickly Than Ever for Tech Upgrades (Auto World News) The grass is always greener in a newer cabin. With new tech, the latest features, and enticing upgrades constantly getting bigger and better, car buyers are trading in their cars more often than ever, not because…

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Feb

25

2015
Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Are you familiar with the saying “His reputation precedes him”? As individuals, we spend our lives building up our own reputations – it’s the lens through which people view us both good and bad. Unsurprisingly, it’s also incredibly important to do the same for your business, especially online. But with the increasing number of sites where customers can comment, review, and rate your business, it’s…

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Feb

13

2015
5 Things We Read This Week: February 9-13

5 Things We Read This Week: February 9-13

Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more 1. Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report suggests that the visually-focused social media network could be launching a “Buy” button in as little as three to six months. The button would supposedly start as a limited test allowing customers…

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Feb

06

2015
5 Things We Read This Week: February 2 – February 6

5 Things We Read This Week: February 2 – February 6

The true value of creative, Chevrolet makes us drop our chicken wings, Twitter and Google strike a deal, and more 1. It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time (MarketingLand) At 3 Birds, we’re big proponents of the mantra: “right message, right customer, right time” but even we know that’s only half the battle when it comes to converting and…

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