Category Archives: Business Practices


Apr

17

2014
New In-Car Technology Trends Embrace User Connectivity and Accessibility

New In-Car Technology Trends Embrace User Connectivity and Accessibility

Barriers to customers are dropping as third-party developers rise The rise in development and interest in-car technology has been exponential, spurred on by manufacturers competing for the highly-sought Millennial buyer. But today, it’s not just OEM features you have to be aware of when messaging to buyers. New third-party developers are blurring the boundaries that have separated connectivity technology from aftermarket products, and it’s important…

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Apr

02

2014
Dealer Q&A: How can a vendor help maintain my online presence?

Dealer Q&A: How can a vendor help maintain my online presence?

Between Yahoo and Yelp’s recent partnership, the integration of Bing search on Facebook and Windows 8 , and the merger between Google+ Local and Google+ Business , there are a great deal of review sites that can impact your dealership’s online reputation. That’s why dealers can benefit from the help of an expert that readily adapts to the ever-changing world of online reputation. Vendors provide…

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Mar

28

2014

News Roundup: Death of the Hashtag, Used-Car Lessons, the Mustang’s High-Altitude Hangout, and More

5 stories paving the way for the future of digital automotive marketing Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) (Search Engine Land) Recent data from search marketing intelligence firm Adgooroo shows that 177 automotive manufacturers drove 14.4 million total paid search clicks in Google ads on desktops and tablets during the months of January and…

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Mar

27

2014

25 Ideas for Your Dealership Marketing Content

Consumers are looking for your dealership online and digital content is one of the main ways they’re going to find you. Your team strives to give your customers the best possible experience in your showroom and service bays by being informed and knowledgeable and effectively answering your customers’ questions and addressing their sales and service needs. Leverage that knowledge into great content that consumers crave…

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Mar

25

2014

Updates to Facebook for Business Pages

We wrote last week about the Yahoo Local – Yelp merge; this week we’re turning our attention to Facebook and its newly updated user interface. You may have noticed a difference the last time you logged into Facebook, and if not, the changes will be rolled out to your home page and Business Pages in the coming weeks. These changes can have a positive impact…

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Mar

21

2014

News Roundup: Facebook Engagement, Apple in the Driver’s Seat, New Social Networks, and More

5 stories driving the digital automotive industry this week Infographic: Boost your Facebook engagement by 275 percent (Ragan) New data report shows which indicators are driving fan interaction on your page A new infographic highlights the details you might not think about when it comes to increasing Facebook engagement, including use of emoticons; words like “Facebook”, “why”, and “world”; length of posts; and more. Read…

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Mar

19

2014

Multichannel Marketing Campaigns Produce Results

Customers looking to purchase a car now view several dealerships’ inventories, pricing, and reviews before even setting foot on a lot, with 97% relying on online information sources to make their purchase decision. You want your dealership to boost revenue by selling vehicles and booking ROs. Consistent messaging across multiple channels that is easily recognizable by potential customers makes this job easier and gives consumer…

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Mar

14

2014
News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

Check out our weekly roundup of auto industry news and digital media updates! Facebook Introduces a Streamlined Look for Pages (Facebook) Facebook’s latest update offers dealers an opportunity to increase brand visibility and increase user-friendliness for customers This week, the popular social networking site introduced a more efficient layout for business Pages. The all-new look is supposed to make it easier for users to navigate…

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Mar

12

2014
The New Yahoo Local & What it Means for Your Dealership

The New Yahoo Local & What it Means for Your Dealership

Reports have been circulating for a few weeks now surrounding the impending Yelp-Yahoo Local partnership and today marks the official announcement from Yahoo. The new Yahoo Local enhances the current user’s experience on search, but what does it mean for you and your dealership? Millions of new reviews Nearly all of Yahoo search results and local search page listings will now integrate Yelp’s 53 million+…

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