Category Archives: Sales & Marketing


Nov

21

2014
5 Things We Read This Week: November 17-21

5 Things We Read This Week: November 17-21

The rising role of Retention Marketing, searchable tweets, this year’s holiday spending trends, and more Why Customer Retention Is King: The Evolution Of Retention Marketing (Forbes) While the average consumer attention span has plummeted, especially online, consumer choice has skyrocketed to an all-time high. Companies are reacting by adopting a more customer-focused, personalized approach in an effort to engage a larger customer base at a deeper…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Sep

04

2014
Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Canadian Toyota dealership sees 86% open rates within months of initial newsletter send The challenge: building engagement with users through a new digital channel A Canadian Toyota dealership wanted to expand its digital presence and find a more effective way to engage current and prospective customers with the dealership on a consistent basis. The dealership chose the 3 Birds eNewsletter solution as a way to…

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Aug

22

2014
Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

The benefits of targeting versus blasting In our thousands-of-marketing-messages-a-day world, the art of maintaining customer relationships–and their business–is crucial. It’s imperative to establish your business as a trusted authority among your customers–and it’s important to reinforce this position often. The best way to do this is with effective communication and marketing throughout the purchase lifecycle. However, if you’re still using traditional methods to try to engage customers, this process can get very costly, very quickly. These days, effective marketing is about getting the right message…

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Aug

20

2014
What Your Service Customers Want to Know—But You Aren’t Telling Them

What Your Service Customers Want to Know—But You Aren’t Telling Them

Vehicle manufacturing is getting better and better, and today’s cars are being built to go longer and longer without requiring maintenance. With longer intervals between service visits, customers are tuning to the internet for information about their vehicles. Each month, there are at least 70 million Google searches for after-market service-related content (ThinkInsights – Google, 2013). These service search keywords make it clear that customers are looking for trusted information…

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Aug

13

2014
3 Parts and Service Customer Groups You Didn’t Know You Had

3 Parts and Service Customer Groups You Didn’t Know You Had

How to expand your customer base and fill unbooked appointments in the process Let’s face it: many of your current and potential service customers don’t want to see you. It’s nothing personal, but many consider getting their car serviced to be an inconvenience at best and an aggravation at worst because it takes them out of their normal routines. So how do you not only attract customers to your service bay, but also make it a positive experience…

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