Category Archives: Sales & Marketing


Jul

07

2014
Still Searching for the Silver Bullet for Digital Marketing?

Still Searching for the Silver Bullet for Digital Marketing?

Why looking past the fairy tale is the best move for your dealership In most instances, we’re immediately suspicious of products and services that promise miracle results—the latest weight loss cure, the investment opportunity that’s a “sure bet”—except when it comes to digital marketing. It’s not hard to see why. The idea of a one-size-fits-all, plug-and-play, set it and forget it, single digital product that will make your dealership a lead-generating;…

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Jun

16

2014
Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Customer demand marketing, otherwise known as “demand generation marketing,” is simply a set of strategies designed to close the gap between you and your customer, generating demand for your dealership.  You want customers to come through your doors, and you want them to stay. Building lasting customer relationships: Timing is everything Today’s customers don’t want to get slapped in the face with email spam or…

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Jun

06

2014
News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

Five stories from June 2-6 that have us talking New-Car Transaction Prices Climb More Than 2 Percent In May 2014, According To Kelley Blue Book (Kelly Blue Book) The average transaction price (ATP) for light vehicles in the United States rose from $31,654 in May 2013 to $32,307 for the month of May 2014, while new-car prices have increased by $653—a 2.1 percent increase over the…

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May

30

2014
News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

Five stories from May 23-30 that have us talking Women’s Reviews – Accelerating Sales at Your Dealership (DealerElite) Women-Drivers.com, a leader in data regarding women’s dealership experiences, found that women utilize car dealer reviews 50 percent more than men. According to JD Power, women also report leaving higher scoring dealer reviews than men. Marketing on price alone is unlikely to attract the majority of woman…

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May

27

2014
Tips for Following Up on Memorial Day Messaging

Tips for Following Up on Memorial Day Messaging

The holiday weekend is over, but your work is just beginning So the Memorial Day sales weekend is over—now what? Don’t leave those new customers and prospective leads gathering dust in your CRM. Now’s the time to act quickly with targeted follow-up messaging to maximizing existing revenue opportunities and build the foundation for customer loyalty in the months to come. Keep your email lists targeted…

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May

23

2014
News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

The economy has suffered in recent years, but we’re now seeing automotive customers returning to the market en masse. While part of this uptick can be attributed to the availability of some of the most dynamic, exciting, and efficient vehicles ever to be on offer, it’s important to recognize the role engaging, innovative, and effective marketing has played as well. With that said, we’ve compiled…

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May

20

2014
5 Ways to Heat Up Your Memorial Day Marketing Strategy

5 Ways to Heat Up Your Memorial Day Marketing Strategy

Make this weekend’s sales event a success with these tips from 3 Birds Dealerships across the country are gearing up for their Memorial Day sales events this weekend. 3 Birds has five tips to help you make this crucial savings event a success for your dealership. 1.       Cover your marketing bases with multimedia campaigns.  One print ad or radio advertisement isn’t enough…

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May

19

2014
Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

How these core marketing principles can transform your dealership Loyalty and engagement marketing is nothing more than communicating with customers appropriately post-sale, extending positive word of mouth online to attract other consumers and present a positive presence online. Loyalty and engagement marketing, or: “Keep them coming back for more” “Loyalty and engagement marketing” is a new way of looking at an old challenge: how to…

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May

16

2014
News Roundup: Chrysler’s Gift to Moms, Used Inventory Online Statistics, Manufacturer Warranties, and More

News Roundup: Chrysler’s Gift to Moms, Used Inventory Online Statistics, Manufacturer Warranties, and More

Five of our favorite stories from the week of May 12-16 Chrysler Brand Launches “Mom’s Day Off” as Part of Town & Country’s 30th Anniversary Celebration (PR Newswire) Chrysler is promoting the new Town & Country and celebrating its history of minivan firsts by providing a chauffeur for the day for one deserving family. Family and friends can nominate anyone who helps transport family members…

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