On the heels of our trip to Digital Dealer 15, we’re catching up on our reading about the latest digital marketing trends. Check out what we’ve been discussing at the office and how it’s spurring us to new insights at 3 Birds Marketing.
40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011 (TechCrunch)
YouTube “is quickly going mobile” with smart phones and tablets “making up 40% of its traffic now compared to 25% last year.” Quite an impressive feat, considering a mere “6% of YouTube traffic came from mobile” two years ago.
Key Takeaway: Optimization. In addition to obvious SEO benefits from the Google-owned, video-sharing site, YouTube offers the opportunity for attracting a large audience with minimal investment thanks to the more than 1 billion unique users that visit each month. According to new research via Econsultancy, “online video viewers are almost three times more likely to click through to a brand’s website from their smartphone than their laptop or desktop computer.”
In order to keep up with trends in online engagement, it is more important than ever for your dealership to broaden its reach with mobile video.
Read more: http://techcrunch.com/2013/10/17/youtube-goes-mobile/
Quality Content, Social Media Ups Brands In Search Engine Rankings (MediaPost)
A recent study has identified content quality and social media signals as important correlating factors when it comes to higher search engine rankings. The study found that pages with more text tend to correlate higher in rankings. In Google searches, the number of images on a site also corresponds with a higher correlation. Top-ranking results in Bing searches also tend to “have many more shares, likes, comments, +1 and tweets.”