Category Archives: Sales & Marketing


May

11

2015
Woman working with his laptop

5 Things We Read This Week: May 4 – 8

Mobile search domination, the approach of autonomous tech, the rise of the CUV, and more 1. It’s Official: Google Says More Searches Now On Mobile than On Desktop (Search Engine Land) Google has officially confirmed what many have suspected for a while: mobile search is more popular than desktop in 10 countries, including the US. “Mobile queries” include mobile browser-based searches and searches coming from Google’s…

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Apr

24

2015
5 Things We Read This Week: April 20-24

5 Things We Read This Week: April 20-24

The social media gap for auto dealers, more drivers ready to buy online, and making customer service part of your marketing strategy 1. The Gap Between Auto Dealers and Social Media (The New York Times) Following the success of larger companies, many dealers see potential in social networks like Facebook and Twitter, but are unsure how to tie the networks back to the business of…

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Apr

03

2015
5 Things We Read This Week: March 30 – April 2

5 Things We Read This Week: March 30 – April 2

What makes millennials tick, NHTSA stop-sale power, more evidence of a Google+ split, and more 1. Infographic: a Glimpse into the Millennial Mind: Their preferred tech, products and ways to engage with brands (Adweek) A roundup of studies on millennial digital preferences presented by Adweek revealed valuable insight on the millennial generation – a technology-focused consumer base that’s only going to keep growing. Beyond stats…

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Mar

27

2015
5 Things We Read This Week: March 23-27

5 Things We Read This Week: March 23-27

Boosting sales through service, Twitter and Foursquare’s new friendship, the keys to a good headline, and more 1.       Dealers, Do You Want to Boost Sales? Tune Up Your Service Center (J.D. Power) Joint analysis from J.D. Power and DealerRater suggests that dealers looking to boost vehicle sales should turn their attention to their service department experience. The companies found that a dealership’s ability to satisfy…

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Mar

06

2015
5 Things We Read This Week: March 2-6

5 Things We Read This Week: March 2-6

“Mobile-friendly” ranking details, vehicle dependability perceptions, and marketing your next event on social media  1. Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis (Search Engine Land) At SMX West, Google’s Gary Illyes answered questions about the upcoming addition to its search algorithm, the “mobile-friendly” ranking factor. The update will go live on April 21 and will test sites’ mobile-friendliness…

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Mar

02

2015
5 Things We Read This Week: February 23 – February 27, 2015

5 Things We Read This Week: February 23 – February 27, 2015

Audi’s mechanic apocalypse, stiffer rules from the E.P.A., a Google+ breakup, and more 1. Consumers Are Replacing Their Cars More Quickly Than Ever for Tech Upgrades (Auto World News) The grass is always greener in a newer cabin. With new tech, the latest features, and enticing upgrades constantly getting bigger and better, car buyers are trading in their cars more often than ever, not because…

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Feb

25

2015
Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Are you familiar with the saying “His reputation precedes him”? As individuals, we spend our lives building up our own reputations – it’s the lens through which people view us both good and bad. Unsurprisingly, it’s also incredibly important to do the same for your business, especially online. But with the increasing number of sites where customers can comment, review, and rate your business, it’s…

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Feb

13

2015
5 Things We Read This Week: February 9-13

5 Things We Read This Week: February 9-13

Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more 1. Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report suggests that the visually-focused social media network could be launching a “Buy” button in as little as three to six months. The button would supposedly start as a limited test allowing customers…

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Feb

06

2015
5 Things We Read This Week: February 2 – February 6

5 Things We Read This Week: February 2 – February 6

The true value of creative, Chevrolet makes us drop our chicken wings, Twitter and Google strike a deal, and more 1. It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time (MarketingLand) At 3 Birds, we’re big proponents of the mantra: “right message, right customer, right time” but even we know that’s only half the battle when it comes to converting and…

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Jan

30

2015
5 Things We Read This Week: January 26 – January 30

5 Things We Read This Week: January 26 – January 30

Millennial insights from MTV, REI’s success with user-generated content, Twitter’s latest updates, and more 1.  Millennials Wants Wheels After All (The Detroit Bureau) An MTV survey of 3,600 Millennials found that three out of four would give up social media for one day or texting for a week rather than giving up keys to their car. That’s just the beginning of the insights into this…

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