Category Archives: Sales & Marketing


Feb

25

2015
Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Are you familiar with the saying “His reputation precedes him”? As individuals, we spend our lives building up our own reputations – it’s the lens through which people view us both good and bad. Unsurprisingly, it’s also incredibly important to do the same for your business, especially online. But with the increasing number of sites where customers can comment, review, and rate your business, it’s…

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Feb

13

2015
5 Things We Read This Week: February 9-13

5 Things We Read This Week: February 9-13

Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more 1. Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report suggests that the visually-focused social media network could be launching a “Buy” button in as little as three to six months. The button would supposedly start as a limited test allowing customers…

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Feb

06

2015
5 Things We Read This Week: February 2 – February 6

5 Things We Read This Week: February 2 – February 6

The true value of creative, Chevrolet makes us drop our chicken wings, Twitter and Google strike a deal, and more 1. It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time (MarketingLand) At 3 Birds, we’re big proponents of the mantra: “right message, right customer, right time” but even we know that’s only half the battle when it comes to converting and…

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Jan

30

2015
5 Things We Read This Week: January 26 – January 30

5 Things We Read This Week: January 26 – January 30

Millennial insights from MTV, REI’s success with user-generated content, Twitter’s latest updates, and more 1.  Millennials Wants Wheels After All (The Detroit Bureau) An MTV survey of 3,600 Millennials found that three out of four would give up social media for one day or texting for a week rather than giving up keys to their car. That’s just the beginning of the insights into this…

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Jan

12

2015
The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

People track everything these days: our steps, our eating habits, our likes and dislikes, and more. Why? Because the vast majority of people like the personalized experience that comes with more robust data—and your customers are no exception. A customized message is more relevant to your customer’s interests, saves them time in a fast-paced world, and shows that you value them as more than just…

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Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

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Nov

21

2014
5 Things We Read This Week: November 17-21

5 Things We Read This Week: November 17-21

The rising role of Retention Marketing, searchable tweets, this year’s holiday spending trends, and more Why Customer Retention Is King: The Evolution Of Retention Marketing (Forbes) While the average consumer attention span has plummeted, especially online, consumer choice has skyrocketed to an all-time high. Companies are reacting by adopting a more customer-focused, personalized approach in an effort to engage a larger customer base at a deeper…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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