Category Archives: Sales & Marketing


Mar

28

2014

News Roundup: Death of the Hashtag, Used-Car Lessons, the Mustang’s High-Altitude Hangout, and More

5 stories paving the way for the future of digital automotive marketing Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) (Search Engine Land) Recent data from search marketing intelligence firm Adgooroo shows that 177 automotive manufacturers drove 14.4 million total paid search clicks in Google ads on desktops and tablets during the months of January and…

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Mar

25

2014

Updates to Facebook for Business Pages

We wrote last week about the Yahoo Local – Yelp merge; this week we’re turning our attention to Facebook and its newly updated user interface. You may have noticed a difference the last time you logged into Facebook, and if not, the changes will be rolled out to your home page and Business Pages in the coming weeks. These changes can have a positive impact…

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Mar

21

2014

News Roundup: Facebook Engagement, Apple in the Driver’s Seat, New Social Networks, and More

5 stories driving the digital automotive industry this week Infographic: Boost your Facebook engagement by 275 percent (Ragan) New data report shows which indicators are driving fan interaction on your page A new infographic highlights the details you might not think about when it comes to increasing Facebook engagement, including use of emoticons; words like “Facebook”, “why”, and “world”; length of posts; and more. Read…

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Mar

19

2014

Multichannel Marketing Campaigns Produce Results

Customers looking to purchase a car now view several dealerships’ inventories, pricing, and reviews before even setting foot on a lot, with 97% relying on online information sources to make their purchase decision. You want your dealership to boost revenue by selling vehicles and booking ROs. Consistent messaging across multiple channels that is easily recognizable by potential customers makes this job easier and gives consumer…

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Mar

07

2014

How Do I Start Nurturing My Leads?

The purchase path of customers is constantly changing with the introduction of new digital media that have the power to influence and drastically change a customer’s journey to the dealership. With these changes comes the need to nurture leads throughout their buying process and beyond to their next vehicle service or purchase. Wish there were a magic number of marketing “touches” that would ensure that…

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Mar

03

2014
Bringing Your Lead Nurturing Up to Date

Bringing Your Lead Nurturing Up to Date

Lead nurturing is defined as the process of building relationships with qualified prospects regardless of when they’re ready to buy. Lead nurturing by definition takes some time and for that reason it’s often easily neglected.  In today’s fast-moving world, time is something most dealerships struggle to find.  However, investing in this area is critical to getting more out of your marketing efforts. Taking the first…

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Feb

25

2014
What is Lifecycle Nurturing and How Does it Help Increase Revenue?

What is Lifecycle Nurturing and How Does it Help Increase Revenue?

Service retention has been quite a hot topic in the automotive industry lately. It’s amazing how much revenue is brought in through the service side of a dealership, yet service retention remains so low. Imagine the profit gains you could experience by improving service retention by 30, 15 or even 5 percent. Automated lifecycle messaging, one piece of our Fixed-Ops & Retention services at 3…

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Feb

21

2014

Going Beyond Blasts: Solving the New Challenges of Customer Engagement

Tick tock…while demand for relevant quality content is increasing, the clock keeps ticking on everything else At 3 Birds, we’re in the business of solutions. First, that means identifying the problems automotive dealerships are facing. Here are the challenges we’ve seen growing in importance recently. Challenge #1: Keyword-driven, reader-friendly content is more important than ever, but there’s no time to focus on content creation. Challenge…

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Jan

06

2014
Like this guy.

Introduction to Sales: 5 Months in and Loving It

Working in a start-up has its benefits. There’s kickball, flex hours, camaraderie and foosball, to name a few, but what I’ve found most appealing is the flexibility of your role within the company. There is a lot of room to stretch your creative wings and problem solve with new projects. After working as an account manager at 3 Birds for a year I took the…

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Dec

18

2013

Showrooming: The New Trend You Can’t Ignore

Counter this growing movement with added services, open information, and a distinctive mobile experience As consumers, we’ve always looked for ways to make sure we’re getting a great deal. Browsing stores before buying is nothing new—but as with most things, technology is changing the way customers are approaching the in-person buying experience. The term “showrooming” refers to testing merchandise in stores and then turning to…

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