Category Archives: Sales & Marketing


Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

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Nov

21

2014
5 Things We Read This Week: November 17-21

5 Things We Read This Week: November 17-21

The rising role of Retention Marketing, searchable tweets, this year’s holiday spending trends, and more Why Customer Retention Is King: The Evolution Of Retention Marketing (Forbes) While the average consumer attention span has plummeted, especially online, consumer choice has skyrocketed to an all-time high. Companies are reacting by adopting a more customer-focused, personalized approach in an effort to engage a larger customer base at a deeper…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Sep

04

2014
Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Canadian Toyota dealership sees 86% open rates within months of initial newsletter send The challenge: building engagement with users through a new digital channel A Canadian Toyota dealership wanted to expand its digital presence and find a more effective way to engage current and prospective customers with the dealership on a consistent basis. The dealership chose the 3 Birds eNewsletter solution as a way to…

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Aug

22

2014
Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

The benefits of targeting versus blasting In our thousands-of-marketing-messages-a-day world, the art of maintaining customer relationships–and their business–is crucial. It’s imperative to establish your business as a trusted authority among your customers–and it’s important to reinforce this position often. The best way to do this is with effective communication and marketing throughout the purchase lifecycle. However, if you’re still using traditional methods to try to engage customers, this process can get very costly, very quickly. These days, effective marketing is about getting the right message…

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