Category Archives: Sales & Marketing


Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Sep

04

2014
Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Canadian Toyota dealership sees 86% open rates within months of initial newsletter send The challenge: building engagement with users through a new digital channel A Canadian Toyota dealership wanted to expand its digital presence and find a more effective way to engage current and prospective customers with the dealership on a consistent basis. The dealership chose the 3 Birds eNewsletter solution as a way to…

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Aug

22

2014
Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

The benefits of targeting versus blasting In our thousands-of-marketing-messages-a-day world, the art of maintaining customer relationships–and their business–is crucial. It’s imperative to establish your business as a trusted authority among your customers–and it’s important to reinforce this position often. The best way to do this is with effective communication and marketing throughout the purchase lifecycle. However, if you’re still using traditional methods to try to engage customers, this process can get very costly, very quickly. These days, effective marketing is about getting the right message…

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Aug

20

2014
What Your Service Customers Want to Know—But You Aren’t Telling Them

What Your Service Customers Want to Know—But You Aren’t Telling Them

Vehicle manufacturing is getting better and better, and today’s cars are being built to go longer and longer without requiring maintenance. With longer intervals between service visits, customers are tuning to the internet for information about their vehicles. Each month, there are at least 70 million Google searches for after-market service-related content (ThinkInsights – Google, 2013). These service search keywords make it clear that customers are looking for trusted information…

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Aug

13

2014
3 Parts and Service Customer Groups You Didn’t Know You Had

3 Parts and Service Customer Groups You Didn’t Know You Had

How to expand your customer base and fill unbooked appointments in the process Let’s face it: many of your current and potential service customers don’t want to see you. It’s nothing personal, but many consider getting their car serviced to be an inconvenience at best and an aggravation at worst because it takes them out of their normal routines. So how do you not only attract customers to your service bay, but also make it a positive experience…

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Aug

11

2014
Your Service Customers Are Searching…But They Shouldn’t Be Searching at All

Your Service Customers Are Searching…But They Shouldn’t Be Searching at All

If you’re not seeing the service customer retention you want, it might be time to rethink your approach. Customers defect from service departments for a number of reasons—often due to differences in cost, communication, or convenience—but these reasons all have one thing in common: your customers aren’t getting everything they need from you. So what aren’t they getting?

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Aug

01

2014
The Three Visits Theory–and What It Means for Your Service Customer Retention

The Three Visits Theory–and What It Means for Your Service Customer Retention

You’re likely familiar with the concept “three strikes and you’re out,” but are you familiar with the slightly less known–but perhaps more important–adage of “three strikes and you’re in”? If not, keep reading. The “Three Visits Theory” states that it takes three visits to cement a long and lasting relationship with a service customer. Transitioning sales customers to service is not only a key component…

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Jul

07

2014
Still Searching for the Silver Bullet for Digital Marketing?

Still Searching for the Silver Bullet for Digital Marketing?

Why looking past the fairy tale is the best move for your dealership In most instances, we’re immediately suspicious of products and services that promise miracle results—the latest weight loss cure, the investment opportunity that’s a “sure bet”—except when it comes to digital marketing. It’s not hard to see why. The idea of a one-size-fits-all, plug-and-play, set it and forget it, single digital product that will make your dealership a lead-generating;…

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