Category Archives: Social Media


Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Oct

01

2014
The 3 Birds Guide to Ello

The 3 Birds Guide to Ello

Social media game-changer…or not? It’s happened again. The latest “Facebook-killer” has emerged, sending a small flood of users scrambling to snatch up an invite and claim their username on a new stripped-down, ad-free, and privacy-promoting platform named Ello. At first glance, the stripped-down, clean design of the network makes it a tempting bandwagon to jump on, as do the lofty ideals of the network’s founders. I mean, it has a manifesto for crying out loud! With the “exclusivity” of being invite-only (my generation still bemoans the day…

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Aug

18

2014
Foursquare Check-Ins Are Dead–Or Are They?

Foursquare Check-Ins Are Dead–Or Are They?

How the company is reinventing its platform with an all-new app and an all-new look On Thursday, July 24, Foursquare, as you’ve always known it, officially retired its check-in feature—sort of. Actually, the company shifted all check-in activity to a new app called Swarm while unveiling some substantial updates to the Foursquare app proper. With recent notable partnerships like that between Yahoo! Local and Yelp, splitting services into two doesn’t necessarily…

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Aug

06

2014
View from ADMIN account that has banned a user (that’s you)

Banned Anyone Lately? What You Might Not Know about Facebook’s New Banning Policy

Previously, when managing a Facebook page, the option to “Delete and Ban User” was a solid defense against malicious and unwarranted posts. When you banned a user, Facebook took the comment down and prevented the user from posting on your page anymore. But beware, this is no longer the case under Facebook’s most recently instituted banning policy. Moving away from previous social media dynamics (at least for reviews and comments), Facebook now functions more like a review site and limits admin…

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Jul

21

2014
Is Your Dealership Making These Four Common Social Media Mistakes?

Is Your Dealership Making These Four Common Social Media Mistakes?

With multiple social platforms vying for your attention and new ones rising in popularity daily, it is very easy get overwhelmed and miss opportunities. You aren’t alone and not all is lost. To help, we’ve pulled together a guide to four of the most common social media mistakes our 3 Birds team sees and how to fix them. 1.) Outdated or Mis-Sized Cover Photos Cover…

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Jul

02

2014
Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Did you know that a Cone Influencer Tracker study found that 80% of people change their mind after reading a single negative review? As consumer review sites like Yelp, Yahoo Local, and Google+ become increasingly popular, maintaining a positive online reputation is more important than ever. Today, we’re revealing three top tips from our reputation best practices files to help get your online reputation dialed…

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