Category Archives: Social Media


Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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Dec

10

2014
R.I.P Organic Reach: Now Let’s Talk About Engagement

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next  With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015. Is this going to make things tougher for your dealership? Well,…

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Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Oct

01

2014
The 3 Birds Guide to Ello

The 3 Birds Guide to Ello

Social media game-changer…or not? It’s happened again. The latest “Facebook-killer” has emerged, sending a small flood of users scrambling to snatch up an invite and claim their username on a new stripped-down, ad-free, and privacy-promoting platform named Ello. At first glance, the stripped-down, clean design of the network makes it a tempting bandwagon to jump on, as do the lofty ideals of the network’s founders. I mean, it has a manifesto for crying out loud! With the “exclusivity” of being invite-only (my generation still bemoans the day…

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Aug

18

2014
Foursquare Check-Ins Are Dead–Or Are They?

Foursquare Check-Ins Are Dead–Or Are They?

How the company is reinventing its platform with an all-new app and an all-new look On Thursday, July 24, Foursquare, as you’ve always known it, officially retired its check-in feature—sort of. Actually, the company shifted all check-in activity to a new app called Swarm while unveiling some substantial updates to the Foursquare app proper. With recent notable partnerships like that between Yahoo! Local and Yelp, splitting services into two doesn’t necessarily…

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Aug

06

2014
View from ADMIN account that has banned a user (that’s you)

Banned Anyone Lately? What You Might Not Know about Facebook’s New Banning Policy

Previously, when managing a Facebook page, the option to “Delete and Ban User” was a solid defense against malicious and unwarranted posts. When you banned a user, Facebook took the comment down and prevented the user from posting on your page anymore. But beware, this is no longer the case under Facebook’s most recently instituted banning policy. Moving away from previous social media dynamics (at least for reviews and comments), Facebook now functions more like a review site and limits admin…

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