Category Archives: Social Media


Apr

02

2014
Dealer Q&A: How can a vendor help maintain my online presence?

Dealer Q&A: How can a vendor help maintain my online presence?

Between Yahoo and Yelp’s recent partnership, the integration of Bing search on Facebook and Windows 8 , and the merger between Google+ Local and Google+ Business , there are a great deal of review sites that can impact your dealership’s online reputation. That’s why dealers can benefit from the help of an expert that readily adapts to the ever-changing world of online reputation. Vendors provide…

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Mar

25

2014

Updates to Facebook for Business Pages

We wrote last week about the Yahoo Local – Yelp merge; this week we’re turning our attention to Facebook and its newly updated user interface. You may have noticed a difference the last time you logged into Facebook, and if not, the changes will be rolled out to your home page and Business Pages in the coming weeks. These changes can have a positive impact…

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Mar

21

2014

News Roundup: Facebook Engagement, Apple in the Driver’s Seat, New Social Networks, and More

5 stories driving the digital automotive industry this week Infographic: Boost your Facebook engagement by 275 percent (Ragan) New data report shows which indicators are driving fan interaction on your page A new infographic highlights the details you might not think about when it comes to increasing Facebook engagement, including use of emoticons; words like “Facebook”, “why”, and “world”; length of posts; and more. Read…

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Mar

14

2014
News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

Check out our weekly roundup of auto industry news and digital media updates! Facebook Introduces a Streamlined Look for Pages (Facebook) Facebook’s latest update offers dealers an opportunity to increase brand visibility and increase user-friendliness for customers This week, the popular social networking site introduced a more efficient layout for business Pages. The all-new look is supposed to make it easier for users to navigate…

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Mar

12

2014
The New Yahoo Local & What it Means for Your Dealership

The New Yahoo Local & What it Means for Your Dealership

Reports have been circulating for a few weeks now surrounding the impending Yelp-Yahoo Local partnership and today marks the official announcement from Yahoo. The new Yahoo Local enhances the current user’s experience on search, but what does it mean for you and your dealership? Millions of new reviews Nearly all of Yahoo search results and local search page listings will now integrate Yelp’s 53 million+…

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Mar

07

2014

How Do I Start Nurturing My Leads?

The purchase path of customers is constantly changing with the introduction of new digital media that have the power to influence and drastically change a customer’s journey to the dealership. With these changes comes the need to nurture leads throughout their buying process and beyond to their next vehicle service or purchase. Wish there were a magic number of marketing “touches” that would ensure that…

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Feb

21

2014

Going Beyond Blasts: Solving the New Challenges of Customer Engagement

Tick tock…while demand for relevant quality content is increasing, the clock keeps ticking on everything else At 3 Birds, we’re in the business of solutions. First, that means identifying the problems automotive dealerships are facing. Here are the challenges we’ve seen growing in importance recently. Challenge #1: Keyword-driven, reader-friendly content is more important than ever, but there’s no time to focus on content creation. Challenge…

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Feb

12

2014

Facebook Paper: A New Path to Personalization

Products like Flipboard, Zite, and Pulse from LinkedIn offer easy and accessible ways for users to customize and target their daily news intake based on personal interests and previous interactions. Facebook Paper is the latest customizable news feed technology that’s worth taking notice. What Paper brings to the table The Paper app itself seems familiar: first-time users select their favorite news categories (editable later) and…

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