28 Aug
2013

Work Smarter, Not Harder: Getting the Most Out of Your Labor Day Campaigns

Email Marketing
Paul Mirek
by
Paul Mirek is 3 Birds' Content Manager. He has a soft spot for great writing, smart marketing, and dogs of all shapes and sizes.

Labor Day offers a day of rest for most people, but dealerships around the country have been working hard to get ready for the big holiday sales weekend. The competition for buyers this year will be high—how can you make sure that your dealership’s hard work pays off?

By working smarter, not harder. Below, 3 Birds offers a few tips that we’ve seen work wonders for dealerships.

1.  Tailor and target your marketing to resonate with different customers.

Labor Day sales have the potential to reach many different buyers:

  • Parents who missed out on back-to-school savings
  • Buyers looking to save before the holiday season
  • Customers eager to get a great deal on remaining 2013 models

By targeting email lists to buyers based on their purchasing goals, you can go beyond the typical sales language and reach customers like never before.

2.  Give customers a way to celebrate at your dealership.

Don’t make visiting your dealership a chore—keep things exciting with a fun event like a cookout, music, or similar activity and encourage them to bring friends and family. If you can find something for the kids to do as well, even better. This not only keeps customers in a great mood, but helps to build a relationship between buyers and your dealership that can truly set you apart.

3.  Learn about your customers—and follow up.

Customer interactions with your Labor Day campaigns—as well as at your dealership during the sale itself—provide valuable information for your future marketing efforts. You can use this data to develop specific messaging for customers to meet their service and accessories needs, and segment your customers into lists for your targeted campaigns.

This Labor Day, make sure you’re getting the most out of your holiday campaigns. Contact us to learn how you can reach your customers with digital marketing packages, targeted follow-ups, and more.