2 Aug
2013

Don’t Let ‘Browserless Browsing’ Shut Your Customers Out

Online Reputation Management
Paul Mirek
by
Paul Mirek is 3 Birds' Content Manager. He has a soft spot for great writing, smart marketing, and dogs of all shapes and sizes.

Take control of what customers are seeing before they even reach your website. Consider this: by 2015, more local search queries are expected to come from mobile than from desktop (eMarketer). This trend is changing the ways people interact with your dealership online. Many searchers are turning away from traditional browsing and looking for info via Facebook and mobile apps. Notably, 35% of mobile phone app users rely on Google Maps for local business info (SmallBizTechnology).

What does this mean for your dealership? The answer is clear: optimized local listings and online reputation management will be increasingly important as the trend of mobile growth continues.

For Local Listings, Missing Info Means Missed Opportunities

For a customer on the go, your local listing is as authoritative as your main website. If there is incorrect or missing information, you’ve already put your dealership at a disadvantage.

Making sure all of your listings are complete and accurate can also have a big effect on your SEO rankings. NAP (Name Address Phone) local ranking factors compare the information that appears on your dealership website with other listings, or “citations,” across the web. Each match helps confirm the authority of your dealership’s online presence—and that can mean better rankings in your Google SERPs (Search Engine Results Pages).

One Negative Review Could Be Tanking Your Conversion Rate

Local searches are your chance to attract visitors to seek out more information, whether in person, via your website, or by phone or email. However, 80 percent of consumers will turn away from your business after reading just one negative review, according to the 2011 Cone Influence Trend Tracker.

There are many risky ways to deal with your online reputation, but the Eye solution from 3 Birds Marketing has a special advantage: we help generate organic positive reviews while keeping negative reviews offline. We also recognize that a thoughtful response to a negative review can sometimes be just as powerful.

The browserless browsing trend presents new challenges for your dealership to tackle, but you don’t have to do it alone. Get in touch with us at 3 Birds Marketing to learn how to take the next step.