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Aug

07

2014
New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

Chapel Hill, N.C., August 7, 2014 – 3 Birds Marketing, a developer and provider of software-assisted marketing solutions, services and analytics to the automotive vertical, today released the results of its industry-leading survey of service-related content on dealership websites. The whitepaper, “Content, Communication and Keeping Customers Coming Back: Using Digital to Distinguish Your Service Department and Improve Your Bottom Line,” illustrates that although service-related website content can help dealerships increase customer retention, fixed ops revenue, and consumer trust, the…

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Aug

07

2014
Download the 3 Birds 2014 Service Content Whitepaper

Download the 3 Birds 2014 Service Content Whitepaper

While there are at least 70 million Google searches for after-market service-related content each month (Google Think Insights), many dealership sites still lack the necessary content to attract potential customers and keep their current customers from straying. With Fixed Operations representing a significant percentage of a dealership’s gross profit, even a small increase in service revenue can have a big impact on the bottom line….

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Aug

07

2014
3 Birds’ “The Triangle from 3 Points” Exhibit on Display for August’s 2nd Friday Art Walk

3 Birds’ “The Triangle from 3 Points” Exhibit on Display for August’s 2nd Friday Art Walk

This Friday, August 8, 2014 is the second Friday of the month, which means it’s time for The Chapel Hill Downtown Partnership’s 2nd Friday ArtWalk in Chapel Hill/Carrboro. 3 Birds started participating in the event last month, and we’re back for August with a new exhibit: “The Triangle from 3 Points.” This month’s exhibition features original photography that explores both common landmarks and hidden gems…

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Aug

06

2014
View from ADMIN account that has banned a user (that’s you)

Banned Anyone Lately? What You Might Not Know about Facebook’s New Banning Policy

Previously, when managing a Facebook page, the option to “Delete and Ban User” was a solid defense against malicious and unwarranted posts. When you banned a user, Facebook took the comment down and prevented the user from posting on your page anymore. But beware, this is no longer the case under Facebook’s most recently instituted banning policy. Moving away from previous social media dynamics (at least for reviews and comments), Facebook now functions more like a review site and limits admin…

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Aug

01

2014
The Three Visits Theory–and What It Means for Your Service Customer Retention

The Three Visits Theory–and What It Means for Your Service Customer Retention

You’re likely familiar with the concept “three strikes and you’re out,” but are you familiar with the slightly less known–but perhaps more important–adage of “three strikes and you’re in”? If not, keep reading. The “Three Visits Theory” states that it takes three visits to cement a long and lasting relationship with a service customer. Transitioning sales customers to service is not only a key component…

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Jul

21

2014
Is Your Dealership Making These Four Common Social Media Mistakes?

Is Your Dealership Making These Four Common Social Media Mistakes?

With multiple social platforms vying for your attention and new ones rising in popularity daily, it is very easy get overwhelmed and miss opportunities. You aren’t alone and not all is lost. To help, we’ve pulled together a guide to four of the most common social media mistakes our 3 Birds team sees and how to fix them. 1.) Outdated or Mis-Sized Cover Photos Cover…

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Jul

17

2014
Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience CHAPEL HILL, North Carolina (July 17, 2014) –  Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately. Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the eCommerce department…

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Jul

10

2014
3 Birds Launches Rotating Community Art Gallery with 2nd Friday ArtWalk Premiere

3 Birds Launches Rotating Community Art Gallery with 2nd Friday ArtWalk Premiere

CHAPEL HILL, North Carolina (July 10, 2014) – 3 Birds Marketing, a Chapel Hill-based automotive marketing software developer, is proud to announce the opening of its new community art gallery during The Chapel Hill Downtown Partnership’s 2nd Friday ArtWalk in Chapel Hill/Carrboro. For the premiere event, 3 Birds has assembled an exhibition of original pieces by Chapel Hill artist Matthew Szymanski. 3 Birds will celebrate the gallery opening with a special reception from 6:00 pm – 9:00 pm on July 11, 2014. The gallery is located in the lobby of…

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Jul

07

2014
Still Searching for the Silver Bullet for Digital Marketing?

Still Searching for the Silver Bullet for Digital Marketing?

Why looking past the fairy tale is the best move for your dealership In most instances, we’re immediately suspicious of products and services that promise miracle results—the latest weight loss cure, the investment opportunity that’s a “sure bet”—except when it comes to digital marketing. It’s not hard to see why. The idea of a one-size-fits-all, plug-and-play, set it and forget it, single digital product that will make your dealership a lead-generating;…

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