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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

27

2014
Auto News Roundup: Honda HR-V Headed to LA, Focus Electric Price Drop, 2016 ILX Debut, and More

Auto News Roundup: Honda HR-V Headed to LA, Focus Electric Price Drop, 2016 ILX Debut, and More

Five recent news stories that have us talking. Honda HR-V Headed for LA Auto Show Debut (Image: Honda) The compact SUV market is about to take off with a number of new models scheduled to arrive in the coming months. The Honda HR-V is the latest model in a segment that features all-new vehicles like the Fiat 500x, Chevrolet Trax, and Jeep Renegade. The HR-V…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Oct

20

2014
Auto News Roundup: BMW Bets on Carbon Fiber, Diesel-Powered Macan, Toyota Global Hybrid Leader, and More

Auto News Roundup: BMW Bets on Carbon Fiber, Diesel-Powered Macan, Toyota Global Hybrid Leader, and More

Five recent news stories that have us talking. Decrease in Carbon Fiber Production Costs a Boon to BMW (Image: BMW) The merits of carbon fiber are well-known to auto manufacturers. The space-age material is lightweight, strong, and perfectly suited to the construction of cars. Unfortunately, producing carbon fiber is an incredibly expensive and laborious task, which is why it has been consigned to use in…

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Oct

01

2014
The 3 Birds Guide to Ello

The 3 Birds Guide to Ello

Social media game-changer…or not? It’s happened again. The latest “Facebook-killer” has emerged, sending a small flood of users scrambling to snatch up an invite and claim their username on a new stripped-down, ad-free, and privacy-promoting platform named Ello. At first glance, the stripped-down, clean design of the network makes it a tempting bandwagon to jump on, as do the lofty ideals of the network’s founders. I mean, it has a manifesto for crying out loud! With the “exclusivity” of being invite-only (my generation still bemoans the day…

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Sep

24

2014
The Virtues of Configurability over Cookie-Cutter Solutions

The Virtues of Configurability over Cookie-Cutter Solutions

Five questions that will help you choose a partner that puts you first As a dealership, you’re always striving to provide a personalized experience for each and every customer that comes through your doors. This is just one of the many reasons why a one-size-fits-all digital marketing solution just won’t do it anymore. Here are five questions to ask before getting started with any new digital…

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Sep

23

2014
How to Turn the Multi-Point Inspection from a Dealership Pitfall to a Trust-Builder

How to Turn the Multi-Point Inspection from a Dealership Pitfall to a Trust-Builder

Do a little experiment in your service department. Take the benefits of your service process and list them out on puzzle pieces. The pieces might include: shuttle, vending machines, waiting room, multi-point inspection, nighttime drop-off, etc. Then take some of your good customers and some of your new ones and have them build a little puzzle.  Ask your customers to assemble those pieces into three columns—‘Must Have,’ ‘Nice,’ and ‘Doesn’t Matter.’  Then have them rank the must-haves. The last…

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Sep

11

2014
Not Your Father’s Responsive Web Design

Not Your Father’s Responsive Web Design

The future of dealership engagement lies with a new approach to responsive layouts For the last few years, the Responsive Web Design and Adaptive Web Design camps have been at loggerheads in one of digital marketing’s most hotly debated arguments. Unsurprisingly, these broad definitions can be frustrating for dealers looking for customizable and configurable solutions. It’s time to redefine responsive solutions—and how your dealership can use them to make sure no customer falls through the cracks….

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