Blog


Mar

14

2014
News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

News Roundup: Gmail and Facebook Updates, Yahoo Joins Forces with Yelp, Incentives for Young Drivers and more

Check out our weekly roundup of auto industry news and digital media updates! Facebook Introduces a Streamlined Look for Pages (Facebook) Facebook’s latest update offers dealers an opportunity to increase brand visibility and increase user-friendliness for customers This week, the popular social networking site introduced a more efficient layout for business Pages. The all-new look is supposed to make it easier for users to navigate…

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Mar

12

2014
The New Yahoo Local & What it Means for Your Dealership

The New Yahoo Local & What it Means for Your Dealership

Reports have been circulating for a few weeks now surrounding the impending Yelp-Yahoo Local partnership and today marks the official announcement from Yahoo. The new Yahoo Local enhances the current user’s experience on search, but what does it mean for you and your dealership? Millions of new reviews Nearly all of Yahoo search results and local search page listings will now integrate Yelp’s 53 million+…

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Mar

07

2014

How Do I Start Nurturing My Leads?

The purchase path of customers is constantly changing with the introduction of new digital media that have the power to influence and drastically change a customer’s journey to the dealership. With these changes comes the need to nurture leads throughout their buying process and beyond to their next vehicle service or purchase. Wish there were a magic number of marketing “touches” that would ensure that…

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Mar

03

2014
Bringing Your Lead Nurturing Up to Date

Bringing Your Lead Nurturing Up to Date

Lead nurturing is defined as the process of building relationships with qualified prospects regardless of when they’re ready to buy. Lead nurturing by definition takes some time and for that reason it’s often easily neglected.  In today’s fast-moving world, time is something most dealerships struggle to find.  However, investing in this area is critical to getting more out of your marketing efforts. Taking the first…

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Feb

25

2014
What is Lifecycle Nurturing and How Does it Help Increase Revenue?

What is Lifecycle Nurturing and How Does it Help Increase Revenue?

Service retention has been quite a hot topic in the automotive industry lately. It’s amazing how much revenue is brought in through the service side of a dealership, yet service retention remains so low. Imagine the profit gains you could experience by improving service retention by 30, 15 or even 5 percent. Automated lifecycle messaging, one piece of our Fixed-Ops & Retention services at 3…

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Feb

21

2014

Going Beyond Blasts: Solving the New Challenges of Customer Engagement

Tick tock…while demand for relevant quality content is increasing, the clock keeps ticking on everything else At 3 Birds, we’re in the business of solutions. First, that means identifying the problems automotive dealerships are facing. Here are the challenges we’ve seen growing in importance recently. Challenge #1: Keyword-driven, reader-friendly content is more important than ever, but there’s no time to focus on content creation. Challenge…

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Feb

12

2014

Facebook Paper: A New Path to Personalization

Products like Flipboard, Zite, and Pulse from LinkedIn offer easy and accessible ways for users to customize and target their daily news intake based on personal interests and previous interactions. Facebook Paper is the latest customizable news feed technology that’s worth taking notice. What Paper brings to the table The Paper app itself seems familiar: first-time users select their favorite news categories (editable later) and…

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Feb

06

2014
3 Birds’ Launches Industry-Changing Demand Generation and Customer Retention Platform at NADA 2014

3 Birds’ Launches Industry-Changing Demand Generation and Customer Retention Platform at NADA 2014

Integrated platform founded on three core marketing pillars increases revenue long-term for dealerships. February 6, 2014, Chapel Hill, NC—3 Birds launched its unique repositioning as the automotive industry’s premier customer demand generation and retention platform provider at the 2014 National Automotive Dealer Association’s Convention and Expo, January 24, 2014 through January 27, 2014 in New Orleans, LA. After over four years of providing integrated marketing…

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Jan

31

2014
What We’re Reading: Customer-Service Problems, Keep Customers Coming Back and Auto Repair Shops’ Growth Stalls

What We’re Reading: Customer-Service Problems, Keep Customers Coming Back and Auto Repair Shops’ Growth Stalls

On the heels of our recent visit to NADA 2014, our team at 3 Birds is ready to help your dealership with our digital marketing solutions, particularly strategies to improve service retention. Take a look at our recent reading selections and see the insight we’re gathering into an issue that could be affecting your dealership’s bottom line. The Magic of Owning a Customer-Service Problem (Entrepreneur)…

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