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Oct

01

2014
The 3 Birds Guide to Ello

The 3 Birds Guide to Ello

Social media game-changer…or not? It’s happened again. The latest “Facebook-killer” has emerged, sending a small flood of users scrambling to snatch up an invite and claim their username on a new stripped-down, ad-free, and privacy-promoting platform named Ello. At first glance, the stripped-down, clean design of the network makes it a tempting bandwagon to jump on, as do the lofty ideals of the network’s founders. I mean, it has a manifesto for crying out loud! With the “exclusivity” of being invite-only (my generation still bemoans the day…

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Sep

24

2014
The Virtues of Configurability over Cookie-Cutter Solutions

The Virtues of Configurability over Cookie-Cutter Solutions

Five questions that will help you choose a partner that puts you first As a dealership, you’re always striving to provide a personalized experience for each and every customer that comes through your doors. This is just one of the many reasons why a one-size-fits-all digital marketing solution just won’t do it anymore. Here are five questions to ask before getting started with any new digital…

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Sep

23

2014
How to Turn the Multi-Point Inspection from a Dealership Pitfall to a Trust-Builder

How to Turn the Multi-Point Inspection from a Dealership Pitfall to a Trust-Builder

Do a little experiment in your service department. Take the benefits of your service process and list them out on puzzle pieces. The pieces might include: shuttle, vending machines, waiting room, multi-point inspection, nighttime drop-off, etc. Then take some of your good customers and some of your new ones and have them build a little puzzle.  Ask your customers to assemble those pieces into three columns—‘Must Have,’ ‘Nice,’ and ‘Doesn’t Matter.’  Then have them rank the must-haves. The last…

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Sep

11

2014
Not Your Father’s Responsive Web Design

Not Your Father’s Responsive Web Design

The future of dealership engagement lies with a new approach to responsive layouts For the last few years, the Responsive Web Design and Adaptive Web Design camps have been at loggerheads in one of digital marketing’s most hotly debated arguments. Unsurprisingly, these broad definitions can be frustrating for dealers looking for customizable and configurable solutions. It’s time to redefine responsive solutions—and how your dealership can use them to make sure no customer falls through the cracks….

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Sep

04

2014
Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Case Study: Tracking Open Rates and User Engagement in a New Dealership Digital Newsletter

Canadian Toyota dealership sees 86% open rates within months of initial newsletter send The challenge: building engagement with users through a new digital channel A Canadian Toyota dealership wanted to expand its digital presence and find a more effective way to engage current and prospective customers with the dealership on a consistent basis. The dealership chose the 3 Birds eNewsletter solution as a way to…

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Sep

03

2014
3 Birds Racing Readies for Battle at the Triangle Pushcart Rally Benefiting Neighbor to Neighbor

3 Birds Racing Readies for Battle at the Triangle Pushcart Rally Benefiting Neighbor to Neighbor

Four wheels, two pushers, one cause. The team at 3 Birds has been hard at work getting ready to race in the Triangle Pushcart Rally in Raleigh, NC this Saturday, September 6th. What’s a Pushcart Rally? If you’ve seen Little Rascals, it’s basically the end race scene, minus all the chrome, plus more speed. Teams build four-wheeled carts and race them on a downhill racecourse…

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Aug

22

2014
Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

Where Are Your Marketing Dollars Going–and What Are You Saying with Them?

The benefits of targeting versus blasting In our thousands-of-marketing-messages-a-day world, the art of maintaining customer relationships–and their business–is crucial. It’s imperative to establish your business as a trusted authority among your customers–and it’s important to reinforce this position often. The best way to do this is with effective communication and marketing throughout the purchase lifecycle. However, if you’re still using traditional methods to try to engage customers, this process can get very costly, very quickly. These days, effective marketing is about getting the right message…

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Aug

20

2014
What Your Service Customers Want to Know—But You Aren’t Telling Them

What Your Service Customers Want to Know—But You Aren’t Telling Them

Vehicle manufacturing is getting better and better, and today’s cars are being built to go longer and longer without requiring maintenance. With longer intervals between service visits, customers are tuning to the internet for information about their vehicles. Each month, there are at least 70 million Google searches for after-market service-related content (ThinkInsights – Google, 2013). These service search keywords make it clear that customers are looking for trusted information…

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Aug

18

2014
Foursquare Check-Ins Are Dead–Or Are They?

Foursquare Check-Ins Are Dead–Or Are They?

How the company is reinventing its platform with an all-new app and an all-new look On Thursday, July 24, Foursquare, as you’ve always known it, officially retired its check-in feature—sort of. Actually, the company shifted all check-in activity to a new app called Swarm while unveiling some substantial updates to the Foursquare app proper. With recent notable partnerships like that between Yahoo! Local and Yelp, splitting services into two doesn’t necessarily…

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Aug

15

2014
‘Silver Pockets Full’: An Occasion Worth Celebrating

‘Silver Pockets Full’: An Occasion Worth Celebrating

Make your own luck this August by targeting the customers who matter most A recent chain email urges readers to forward it on to friends during the “once-in-a-lifetime” phenomenon of August’s five Fridays, Saturdays, and Sundays, known as “Silver Pockets Full.” Supposedly, those who do will be surprised by a windfall of money. Don’t be so quick to ignore the theory—while some of the details may be…

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