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Feb

25

2015
Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Yelp Help: The Importance of Building and Maintaining a Positive Presence Despite the Platform’s Pitfalls

Are you familiar with the saying “His reputation precedes him”? As individuals, we spend our lives building up our own reputations – it’s the lens through which people view us both good and bad. Unsurprisingly, it’s also incredibly important to do the same for your business, especially online. But with the increasing number of sites where customers can comment, review, and rate your business, it’s…

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Feb

20

2015
5 Things We Read This Week: February 16-20

5 Things We Read This Week: February 16-20

Kelley Blue Book’s top 15 family picks, Lexus teases Geneva-bound concept, Audi shines the spotlight on innovative lighting systems , and more The automotive industry moves at a frenetic pace, so it’s important your dealership is keeping abreast of all the latest announcements from events like the Geneva Motor Show. By staying aware of industry trends and sharing your enthusiasm and knowledge through various channels…

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Feb

13

2015
5 Things We Read This Week: February 9-13

5 Things We Read This Week: February 9-13

Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more 1. Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report suggests that the visually-focused social media network could be launching a “Buy” button in as little as three to six months. The button would supposedly start as a limited test allowing customers…

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Feb

06

2015
5 Things We Read This Week: February 2 – February 6

5 Things We Read This Week: February 2 – February 6

The true value of creative, Chevrolet makes us drop our chicken wings, Twitter and Google strike a deal, and more 1. It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time (MarketingLand) At 3 Birds, we’re big proponents of the mantra: “right message, right customer, right time” but even we know that’s only half the battle when it comes to converting and…

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Jan

30

2015
5 Things We Read This Week: January 26 – January 30

5 Things We Read This Week: January 26 – January 30

Millennial insights from MTV, REI’s success with user-generated content, Twitter’s latest updates, and more 1.  Millennials Wants Wheels After All (The Detroit Bureau) An MTV survey of 3,600 Millennials found that three out of four would give up social media for one day or texting for a week rather than giving up keys to their car. That’s just the beginning of the insights into this…

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Jan

29

2015
See More Results with Social: A Step-by-Step Guide to Adding Your Social Profiles in the Google Knowledge Graph

See More Results with Social: A Step-by-Step Guide to Adding Your Social Profiles in the Google Knowledge Graph

If there’s one maxim in online marketing to remember, it’s this: sharing is good. The more your content is shared online, the more opportunities you have to engage prospective customers and even gain valuable behavioral data that can help you win those customers. Getting your social media channels to rank organically in SERPs—especially Google—isn’t always easy, but it just got a little easier. Earlier this…

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Jan

23

2015
5 Things We Read This Week: January 19-23

5 Things We Read This Week: January 19-23

Cadillac to revamp dealerships, leaked docs point to Mercedes-AMG GT S price, Honda and Acura tease major debuts in Chicago, and why 2015 is the year of truck 1. 2015: Year of the Truck (Autoblog) Despite looming CAFE regulations and the rapid proliferation of crossovers – not to mention smaller, more fuel-efficient vehicles – 2015 could be a landmark year for trucks both big and…

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Jan

12

2015
The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

People track everything these days: our steps, our eating habits, our likes and dislikes, and more. Why? Because the vast majority of people like the personalized experience that comes with more robust data—and your customers are no exception. A customized message is more relevant to your customer’s interests, saves them time in a fast-paced world, and shows that you value them as more than just…

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Jan

02

2015
5 Things We Read This Week: December 29 – January 2

5 Things We Read This Week: December 29 – January 2

New Facebook video features, Hyundai’s robotic baby, and more 1. Facebook Redesigns Video Features (MediaPost) In an effort to ramp up its status as a video hub, Facebook is premiering a new design for the video section of pages. Page owners, including brands and news outlets, will have the option to top pages with featured videos that are supersized and accompanied by a live comment…

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Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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