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Feb

06

2015
5 Things We Read This Week: February 2 – February 6

5 Things We Read This Week: February 2 – February 6

The true value of creative, Chevrolet makes us drop our chicken wings, Twitter and Google strike a deal, and more 1. It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time (MarketingLand) At 3 Birds, we’re big proponents of the mantra: “right message, right customer, right time” but even we know that’s only half the battle when it comes to converting and…

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Jan

30

2015
5 Things We Read This Week: January 26 – January 30

5 Things We Read This Week: January 26 – January 30

Millennial insights from MTV, REI’s success with user-generated content, Twitter’s latest updates, and more 1.  Millennials Wants Wheels After All (The Detroit Bureau) An MTV survey of 3,600 Millennials found that three out of four would give up social media for one day or texting for a week rather than giving up keys to their car. That’s just the beginning of the insights into this…

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Jan

29

2015
See More Results with Social: A Step-by-Step Guide to Adding Your Social Profiles in the Google Knowledge Graph

See More Results with Social: A Step-by-Step Guide to Adding Your Social Profiles in the Google Knowledge Graph

If there’s one maxim in online marketing to remember, it’s this: sharing is good. The more your content is shared online, the more opportunities you have to engage prospective customers and even gain valuable behavioral data that can help you win those customers. Getting your social media channels to rank organically in SERPs—especially Google—isn’t always easy, but it just got a little easier. Earlier this…

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Jan

23

2015
5 Things We Read This Week: January 19-23

5 Things We Read This Week: January 19-23

Cadillac to revamp dealerships, leaked docs point to Mercedes-AMG GT S price, Honda and Acura tease major debuts in Chicago, and why 2015 is the year of truck 1. 2015: Year of the Truck (Autoblog) Despite looming CAFE regulations and the rapid proliferation of crossovers – not to mention smaller, more fuel-efficient vehicles – 2015 could be a landmark year for trucks both big and…

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Jan

12

2015
The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

The Detail That’s Missing from Your Dealership Marketing—and What to Do About It

People track everything these days: our steps, our eating habits, our likes and dislikes, and more. Why? Because the vast majority of people like the personalized experience that comes with more robust data—and your customers are no exception. A customized message is more relevant to your customer’s interests, saves them time in a fast-paced world, and shows that you value them as more than just…

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Jan

02

2015
5 Things We Read This Week: December 29 – January 2

5 Things We Read This Week: December 29 – January 2

New Facebook video features, Hyundai’s robotic baby, and more 1. Facebook Redesigns Video Features (MediaPost) In an effort to ramp up its status as a video hub, Facebook is premiering a new design for the video section of pages. Page owners, including brands and news outlets, will have the option to top pages with featured videos that are supersized and accompanied by a live comment…

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Dec

19

2014
5 Things We Read This Week: December 14-19

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric 1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing) AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that…

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Dec

12

2014
5 Things We Read This Week: December 8-12

5 Things We Read This Week: December 8-12

1. Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users - It’s also debuting verified accounts and purging fake followers (Adweek) Since March, Instagram has picked up 100 million monthly users, bumping its total count up to 300 million and surpassing Twitter’s official user count of 284 million. Along with this milestone, Instagram also announced that it will start handing out verified accounts –…

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Dec

10

2014
R.I.P Organic Reach: Now Let’s Talk About Engagement

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next  With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015. Is this going to make things tougher for your dealership? Well,…

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Dec

08

2014
Scion Selects 3 Birds to Energize its Dealer Communications Program

Scion Selects 3 Birds to Energize its Dealer Communications Program

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in…

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