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Nov

24

2014
2014 LA Auto Show New Model Debuts (Part 1/2)

2014 LA Auto Show New Model Debuts (Part 1/2)

The Los Angeles Auto Show is one of the most exhilarating car events of the year. This year’s show reached new levels of excitement, with over 60 major debuts ranging from the Big Three to important vehicles from international OEMs such as Audi, Honda, Toyota, Mazda, and Volvo. Below you’ll find some of the most significant debuts at the 2014 LA Auto Show, along with details…

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Nov

21

2014
5 Things We Read This Week: November 17-21

5 Things We Read This Week: November 17-21

The rising role of Retention Marketing, searchable tweets, this year’s holiday spending trends, and more Why Customer Retention Is King: The Evolution Of Retention Marketing (Forbes) While the average consumer attention span has plummeted, especially online, consumer choice has skyrocketed to an all-time high. Companies are reacting by adopting a more customer-focused, personalized approach in an effort to engage a larger customer base at a deeper…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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Oct

31

2014
5 Things We Read This Week: October 27-31

5 Things We Read This Week: October 27-31

CPO strategies from the experts, brands on Instagram, the rise in mobile use at dealerships, and more 1. Q&A: BMW Talks CPO Strategy & Success (Auto Remarketing) Consumers today are much more aware of the value of automakers’ certified pre-owned programs, but education is still necessary to inform buyers about specific benefits and features. Kevin Rustad, national pre-owned sales manager for BMW, is responsible for…

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Oct

27

2014
Auto News Roundup: Honda HR-V Headed to LA, Focus Electric Price Drop, 2016 ILX Debut, and More

Auto News Roundup: Honda HR-V Headed to LA, Focus Electric Price Drop, 2016 ILX Debut, and More

Five recent news stories that have us talking. Honda HR-V Headed for LA Auto Show Debut (Image: Honda) The compact SUV market is about to take off with a number of new models scheduled to arrive in the coming months. The Honda HR-V is the latest model in a segment that features all-new vehicles like the Fiat 500x, Chevrolet Trax, and Jeep Renegade. The HR-V…

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Oct

24

2014
5 Things We Read This Week: October 20-24

5 Things We Read This Week: October 20-24

The role of storytelling in customer acquisition, the latest Panda update, and the dealerships of the future 1.       Increase Customer Acquisition By 400% With Storytelling (Forbes) People are spending an average five hours a day consuming content, so businesses need to be spending time creating content that will motivate them. Storytelling can be a powerful component in this type of marketing—but first you have to find…

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Oct

20

2014
Auto News Roundup: BMW Bets on Carbon Fiber, Diesel-Powered Macan, Toyota Global Hybrid Leader, and More

Auto News Roundup: BMW Bets on Carbon Fiber, Diesel-Powered Macan, Toyota Global Hybrid Leader, and More

Five recent news stories that have us talking. Decrease in Carbon Fiber Production Costs a Boon to BMW (Image: BMW) The merits of carbon fiber are well-known to auto manufacturers. The space-age material is lightweight, strong, and perfectly suited to the construction of cars. Unfortunately, producing carbon fiber is an incredibly expensive and laborious task, which is why it has been consigned to use in…

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Oct

01

2014
The 3 Birds Guide to Ello

The 3 Birds Guide to Ello

Social media game-changer…or not? It’s happened again. The latest “Facebook-killer” has emerged, sending a small flood of users scrambling to snatch up an invite and claim their username on a new stripped-down, ad-free, and privacy-promoting platform named Ello. At first glance, the stripped-down, clean design of the network makes it a tempting bandwagon to jump on, as do the lofty ideals of the network’s founders. I mean, it has a manifesto for crying out loud! With the “exclusivity” of being invite-only (my generation still bemoans the day…

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