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Jun

02

2014
Employee Spotlight: Ralph Miller

Employee Spotlight: Ralph Miller

Meet Ralph Miller, our Creative Director, and one of the newest members of the 3 Birds family. 3 Birds’ Creative Director Ralph Miller has been creating for as long as he can remember. He was born and raised on seven acres of land in small-town Maryland, and has always had a natural inclination to work with his hands. He’s turned this inclination into an impressive…

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May

30

2014
News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

Five stories from May 23-30 that have us talking Women’s Reviews – Accelerating Sales at Your Dealership (DealerElite) Women-Drivers.com, a leader in data regarding women’s dealership experiences, found that women utilize car dealer reviews 50 percent more than men. According to JD Power, women also report leaving higher scoring dealer reviews than men. Marketing on price alone is unlikely to attract the majority of woman…

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May

29

2014
The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

Today’s consumers are your dealership’s future customers, and the most recent automotive manufacturing trends hold clues to predicted customer demand over the next several months. If you haven’t been keeping track of the transitions going on in the crossover segment, now’s the time to start. What began as a variation to standard truck-based SUV models has ballooned into a segment that continues to skyrocket for…

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May

27

2014
Tips for Following Up on Memorial Day Messaging

Tips for Following Up on Memorial Day Messaging

The holiday weekend is over, but your work is just beginning So the Memorial Day sales weekend is over—now what? Don’t leave those new customers and prospective leads gathering dust in your CRM. Now’s the time to act quickly with targeted follow-up messaging to maximizing existing revenue opportunities and build the foundation for customer loyalty in the months to come. Keep your email lists targeted…

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May

23

2014
News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

The economy has suffered in recent years, but we’re now seeing automotive customers returning to the market en masse. While part of this uptick can be attributed to the availability of some of the most dynamic, exciting, and efficient vehicles ever to be on offer, it’s important to recognize the role engaging, innovative, and effective marketing has played as well. With that said, we’ve compiled…

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May

20

2014
5 Ways to Heat Up Your Memorial Day Marketing Strategy

5 Ways to Heat Up Your Memorial Day Marketing Strategy

Make this weekend’s sales event a success with these tips from 3 Birds Dealerships across the country are gearing up for their Memorial Day sales events this weekend. 3 Birds has five tips to help you make this crucial savings event a success for your dealership. 1.       Cover your marketing bases with multimedia campaigns.  One print ad or radio advertisement isn’t enough…

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May

19

2014
Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

How these core marketing principles can transform your dealership Loyalty and engagement marketing is nothing more than communicating with customers appropriately post-sale, extending positive word of mouth online to attract other consumers and present a positive presence online. Loyalty and engagement marketing, or: “Keep them coming back for more” “Loyalty and engagement marketing” is a new way of looking at an old challenge: how to…

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May

16

2014
News Roundup: Chrysler’s Gift to Moms, Used Inventory Online Statistics, Manufacturer Warranties, and More

News Roundup: Chrysler’s Gift to Moms, Used Inventory Online Statistics, Manufacturer Warranties, and More

Five of our favorite stories from the week of May 12-16 Chrysler Brand Launches “Mom’s Day Off” as Part of Town & Country’s 30th Anniversary Celebration (PR Newswire) Chrysler is promoting the new Town & Country and celebrating its history of minivan firsts by providing a chauffeur for the day for one deserving family. Family and friends can nominate anyone who helps transport family members…

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May

07

2014
The New Way to Maximize Revenue Potential in Your Service Drive is at Digital Dealer Booth #705

The New Way to Maximize Revenue Potential in Your Service Drive is at Digital Dealer Booth #705

The 3 Birds Fixed Ops Retention Suite helps drive traffic and conversions with automated messaging backed by informative content There’s a lot to take in at Digital Dealer 16, but at 3 Birds, we like making things simple. After all, getting the most bang for your revenue buck doesn’t have to be complicated. Every dealership can get more out of their service department by following…

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Apr

28

2014
Breaking News: Changes to Google+ Listings Appearing in Search Results Today

Breaking News: Changes to Google+ Listings Appearing in Search Results Today

A quick search today reveals that Google+ is taking a page out of Yelp’s book and showing grouped reviews based on terms.  This concept will be familiar if you’ve ever looked at a restaurant or other listing on Yelp, which will typically aggregate all of the comments/reviews that mention a specific dish or drink. Google is taking that concept and putting it front and center. …

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