17 Jun

Keep ‘Em Coming: 3 Simple Strategies for Establishing a Positive Digital Presence

Vector set of flat hand icons holding various hi-tech computer and communication devices

When it comes to maintaining a positive online reputation, dealerships tend to focus on review sites such as Yelp, Google+, and DealerRater. That’s hardly surprising given 88 percent of consumers read reviews to determine the quality of a local business, and 72 percent say that positive reviews made them trust a business more. * But […]

READMORE

3 Birds to Offer Real-Time Customer Acquisition Data Visualization & Marketing

April 2, 2016
by Press Releases

3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds marketing & analytics platform. For the first time, this addition will offer automotive groups and dealers the ability to call up real-time conquest target counts and visualize in-market prospects in their area based on IHS Automotive insight, then Market Effectively on those conquest opportunities through the 3 Birds ME™ marketing platform and Acquisition Accelerator.

READMORE

3 Birds Introduces Enterprise-Level Automotive Marketing & Analytics Platform at NADA 2016

March 31, 2016
by Press Releases

Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment Chapel Hill, N.C., March 31, 2016 – 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and analytics platform at the 2016 NADA Convention & Expo. Built from the ground […]

READMORE

5 ‘Secrets’ of Effective Digital Marketing

Businesswoman whispering into a businessman's ear in a meeting
December 18, 2015
by Automotive Industry Insights

Let me tell you a secret. It’s clearer than ever that there is no silver bullet when it comes to digital marketing. But that’s actually good news.

It means that there are clear steps you can take to improve your dealership’s digital presence, marketing strategies, and customer retention, all without throwing money at the latest high-priced gimmick or widget. The “secrets” of effective digital marketing are actually best practices that have been proven to get results – and if you’re not getting them with your current marketing vendors, it’s time to look at your other options.

READMORE