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Apr

25

2014
News Roundup: New Mustang Promotions, Making the Most of Your Marketing Budget, Consumer Rating Index (CRI) Results, and More

News Roundup: New Mustang Promotions, Making the Most of Your Marketing Budget, Consumer Rating Index (CRI) Results, and More

Five top stories you may have missed this week Ford Rides New Mustang Hard, From ‘Blacklist’ To Nail Polish (Forbes) Ford is embracing an array of tactics to promote the all-new Mustang launching this fall, marking the 50th anniversary of the iconic model. Recently, this included a unique television commercial which aired halfway through CBS hit show The Blacklist and connected to events just before the…

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Apr

24

2014
2014 New York Auto Show Recap Part 2

2014 New York Auto Show Recap Part 2

There were a lot of exciting announcements and model debuts in New York that we ran through in Part One of our 2014 New York Auto Show Recap. Now, without further ado, read on for a rundown of the remaining vehicles that not only made waves in the Big Apple, but will undoubtedly make a big splash in your dealership’s showroom later in the year….

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Apr

23

2014
2014 New York Auto Show Recap Part 1

2014 New York Auto Show Recap Part 1

The 2014 New York Auto Show has come and gone, but not before it had a chance to tickle the collective fancy of journalists, gearheads, and everything in between. If we were to declare a theme for this year’s event, it would have to be the willingness of OEMs to forge their own paths. Indeed, this was a show filled with new launches and new…

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Apr

18

2014
News Roundup: Automotive Search Stats, Alfa Romeo’s Return, Mazda’s ‘Long Drive Home’, and More

News Roundup: Automotive Search Stats, Alfa Romeo’s Return, Mazda’s ‘Long Drive Home’, and More

Five top stories you may have missed this week 70% of Consumers Researching Cars Turn to Search Engines First [Stats] (Search Engine Watch) When consumers are looking for automotive information, search engines are the number one resource, according to a recently-released infographic. Other key statistics:

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Apr

17

2014
New In-Car Technology Trends Embrace User Connectivity and Accessibility

New In-Car Technology Trends Embrace User Connectivity and Accessibility

Barriers to customers are dropping as third-party developers rise The rise in development and interest in-car technology has been exponential, spurred on by manufacturers competing for the highly-sought Millennial buyer. But today, it’s not just OEM features you have to be aware of when messaging to buyers. New third-party developers are blurring the boundaries that have separated connectivity technology from aftermarket products, and it’s important…

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Apr

14

2014
Heartbleed and Your 3 Birds Security

Heartbleed and Your 3 Birds Security

3 Birds Unaffected by the Heartbleed Bug Last week, researchers detected a major security breach known as Heartbleed affecting a large number of websites. The Heartbleed Bug exploits OpenSSL web encryption software, a secure socket layer which is utilized by Gmail, Yahoo!, and other top-ranked websites. Was 3 Birds security affected? At 3 Birds, we are understandably concerned about any threat to our customer privacy,…

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Apr

04

2014
Video News Update: Acura Scores April Fools’ Win

Video News Update: Acura Scores April Fools’ Win

We’re a quarter of the way through 2014, and that means the automotive announcements are in full swing. 3 Birds Automotive Writer & Editor Amir Iliaifar got in front of the camera to catch you up on one of the most unique news stories of the week: Acura’s cheeky April Fools’ prank. Enjoy!

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Apr

02

2014
Dealer Q&A: How can a vendor help maintain my online presence?

Dealer Q&A: How can a vendor help maintain my online presence?

Between Yahoo and Yelp’s recent partnership, the integration of Bing search on Facebook and Windows 8 , and the merger between Google+ Local and Google+ Business , there are a great deal of review sites that can impact your dealership’s online reputation. That’s why dealers can benefit from the help of an expert that readily adapts to the ever-changing world of online reputation. Vendors provide…

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Mar

28

2014
News Roundup: Death of the Hashtag, Used-Car Lessons, the Mustang’s High-Altitude Hangout, and More

News Roundup: Death of the Hashtag, Used-Car Lessons, the Mustang’s High-Altitude Hangout, and More

5 stories paving the way for the future of digital automotive marketing Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) (Search Engine Land) Recent data from search marketing intelligence firm Adgooroo shows that 177 automotive manufacturers drove 14.4 million total paid search clicks in Google ads on desktops and tablets during the months of January and…

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Mar

27

2014
25 Ideas for Your Dealership Marketing Content

25 Ideas for Your Dealership Marketing Content

Consumers are looking for your dealership online and digital content is one of the main ways they’re going to find you. Your team strives to give your customers the best possible experience in your showroom and service bays by being informed and knowledgeable and effectively answering your customers’ questions and addressing their sales and service needs. Leverage that knowledge into great content that consumers crave…

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