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Jun

09

2014
3 Birds Team Gathers for Mouth-Watering Summer Barbecue

3 Birds Team Gathers for Mouth-Watering Summer Barbecue

Team members come together to share successes and load up plates With 3 Birds employees working across the country to serve our clients, it’s a special occasion when we can get a crowd of people to sit still. If there’s one thing that helps, though, it’s home-cooked barbecue. On June 5, Layton spent the day slow-cooking ribs and brisket for our office summer cookout. The…

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Jun

06

2014
News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

Five stories from June 2-6 that have us talking New-Car Transaction Prices Climb More Than 2 Percent In May 2014, According To Kelley Blue Book (Kelly Blue Book) The average transaction price (ATP) for light vehicles in the United States rose from $31,654 in May 2013 to $32,307 for the month of May 2014, while new-car prices have increased by $653—a 2.1 percent increase over the…

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Jun

04

2014
The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

Which of these best describes your dealership’s messaging strategy? Carefully-crafted campaigns tailored to the digital channels your customers use most Generic messaging without a multichannel component If you answered B., you’re not alone. Implementing lead targeting practices and unique creative across multiple channels can seem like an overwhelming task, especially when trying to integrate these digital channels with your current customer business intelligence to message…

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Jun

02

2014
Employee Spotlight: Ralph Miller

Employee Spotlight: Ralph Miller

Meet Ralph Miller, our Creative Director, and one of the newest members of the 3 Birds family. 3 Birds’ Creative Director Ralph Miller has been creating for as long as he can remember. He was born and raised on seven acres of land in small-town Maryland, and has always had a natural inclination to work with his hands. He’s turned this inclination into an impressive…

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May

30

2014
News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

Five stories from May 23-30 that have us talking Women’s Reviews – Accelerating Sales at Your Dealership (DealerElite) Women-Drivers.com, a leader in data regarding women’s dealership experiences, found that women utilize car dealer reviews 50 percent more than men. According to JD Power, women also report leaving higher scoring dealer reviews than men. Marketing on price alone is unlikely to attract the majority of woman…

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May

29

2014
The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

Today’s consumers are your dealership’s future customers, and the most recent automotive manufacturing trends hold clues to predicted customer demand over the next several months. If you haven’t been keeping track of the transitions going on in the crossover segment, now’s the time to start. What began as a variation to standard truck-based SUV models has ballooned into a segment that continues to skyrocket for…

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May

27

2014
Tips for Following Up on Memorial Day Messaging

Tips for Following Up on Memorial Day Messaging

The holiday weekend is over, but your work is just beginning So the Memorial Day sales weekend is over—now what? Don’t leave those new customers and prospective leads gathering dust in your CRM. Now’s the time to act quickly with targeted follow-up messaging to maximizing existing revenue opportunities and build the foundation for customer loyalty in the months to come. Keep your email lists targeted…

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May

23

2014
News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

News Roundup: 2015 Ford Mustang Now Open for Orders, How to Speak Authentically to Consumers, Toyota Turns to Nature for Efficiency, and More

The economy has suffered in recent years, but we’re now seeing automotive customers returning to the market en masse. While part of this uptick can be attributed to the availability of some of the most dynamic, exciting, and efficient vehicles ever to be on offer, it’s important to recognize the role engaging, innovative, and effective marketing has played as well. With that said, we’ve compiled…

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May

20

2014
5 Ways to Heat Up Your Memorial Day Marketing Strategy

5 Ways to Heat Up Your Memorial Day Marketing Strategy

Make this weekend’s sales event a success with these tips from 3 Birds Dealerships across the country are gearing up for their Memorial Day sales events this weekend. 3 Birds has five tips to help you make this crucial savings event a success for your dealership. 1.       Cover your marketing bases with multimedia campaigns.  One print ad or radio advertisement isn’t enough…

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May

19

2014
Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

Taking the ‘Buzz’ out of ‘Buzzwords’: Loyalty and Engagement Marketing

How these core marketing principles can transform your dealership Loyalty and engagement marketing is nothing more than communicating with customers appropriately post-sale, extending positive word of mouth online to attract other consumers and present a positive presence online. Loyalty and engagement marketing, or: “Keep them coming back for more” “Loyalty and engagement marketing” is a new way of looking at an old challenge: how to…

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