Blog


Aug

13

2014
3 Parts and Service Customer Groups You Didn’t Know You Had

3 Parts and Service Customer Groups You Didn’t Know You Had

How to expand your customer base and fill unbooked appointments in the process Let’s face it: many of your current and potential service customers don’t want to see you. It’s nothing personal, but many consider getting their car serviced to be an inconvenience at best and an aggravation at worst because it takes them out of their normal routines. So how do you not only attract customers to your service bay, but also make it a positive experience…

Read More

Share

Aug

11

2014
Your Service Customers Are Searching…But They Shouldn’t Be Searching at All

Your Service Customers Are Searching…But They Shouldn’t Be Searching at All

If you’re not seeing the service customer retention you want, it might be time to rethink your approach. Customers defect from service departments for a number of reasons—often due to differences in cost, communication, or convenience—but these reasons all have one thing in common: your customers aren’t getting everything they need from you. So what aren’t they getting?

Share

Aug

08

2014
Mallory Wesner the Photographer

Mallory Wesner the Photographer

Inside the office at 3 Birds Marketing, you’ll find an eclectic group of people with many different talents and passions: insane trivia(l) knowledge of Virginia Tech athletics, the world’s best mac-n-cheese maker, a former high school theatre star, a YouTube sensation, a chicken farmer–the list goes on. This month, we’re particularly proud of Mallory Wesner, 3 Birds Digital Facilitator and photographer extraordinaire, who is one of three artists featured in “The Triangle from 3 Points,” the latest…

Read More

Share

Aug

07

2014
New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

Chapel Hill, N.C., August 7, 2014 – 3 Birds Marketing, a developer and provider of software-assisted marketing solutions, services and analytics to the automotive vertical, today released the results of its industry-leading survey of service-related content on dealership websites. The whitepaper, “Content, Communication and Keeping Customers Coming Back: Using Digital to Distinguish Your Service Department and Improve Your Bottom Line,” illustrates that although service-related website content can help dealerships increase customer retention, fixed ops revenue, and consumer trust, the…

Read More

Share

Aug

07

2014
Download the 3 Birds 2014 Service Content Whitepaper

Download the 3 Birds 2014 Service Content Whitepaper

While there are at least 70 million Google searches for after-market service-related content each month (Google Think Insights), many dealership sites still lack the necessary content to attract potential customers and keep their current customers from straying. With Fixed Operations representing a significant percentage of a dealership’s gross profit, even a small increase in service revenue can have a big impact on the bottom line….

Read More

Share

Aug

07

2014
3 Birds’ “The Triangle from 3 Points” Exhibit on Display for August’s 2nd Friday Art Walk

3 Birds’ “The Triangle from 3 Points” Exhibit on Display for August’s 2nd Friday Art Walk

This Friday, August 8, 2014 is the second Friday of the month, which means it’s time for The Chapel Hill Downtown Partnership’s 2nd Friday ArtWalk in Chapel Hill/Carrboro. 3 Birds started participating in the event last month, and we’re back for August with a new exhibit: “The Triangle from 3 Points.” This month’s exhibition features original photography that explores both common landmarks and hidden gems…

Read More

Share

Aug

06

2014
View from ADMIN account that has banned a user (that’s you)

Banned Anyone Lately? What You Might Not Know about Facebook’s New Banning Policy

Previously, when managing a Facebook page, the option to “Delete and Ban User” was a solid defense against malicious and unwarranted posts. When you banned a user, Facebook took the comment down and prevented the user from posting on your page anymore. But beware, this is no longer the case under Facebook’s most recently instituted banning policy. Moving away from previous social media dynamics (at least for reviews and comments), Facebook now functions more like a review site and limits admin…

Read More

Share

Aug

01

2014
The Three Visits Theory–and What It Means for Your Service Customer Retention

The Three Visits Theory–and What It Means for Your Service Customer Retention

You’re likely familiar with the concept “three strikes and you’re out,” but are you familiar with the slightly less known–but perhaps more important–adage of “three strikes and you’re in”? If not, keep reading. The “Three Visits Theory” states that it takes three visits to cement a long and lasting relationship with a service customer. Transitioning sales customers to service is not only a key component…

Read More

Share

Jul

21

2014
Is Your Dealership Making These Four Common Social Media Mistakes?

Is Your Dealership Making These Four Common Social Media Mistakes?

With multiple social platforms vying for your attention and new ones rising in popularity daily, it is very easy get overwhelmed and miss opportunities. You aren’t alone and not all is lost. To help, we’ve pulled together a guide to four of the most common social media mistakes our 3 Birds team sees and how to fix them. 1.) Outdated or Mis-Sized Cover Photos Cover…

Read More

Share


Page 3 of 2712345...1020...Last »