Blog


Jul

02

2014
Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Did you know that a Cone Influencer Tracker study found that 80% of people change their mind after reading a single negative review? As consumer review sites like Yelp, Yahoo Local, and Google+ become increasingly popular, maintaining a positive online reputation is more important than ever. Today, we’re revealing three top tips from our reputation best practices files to help get your online reputation dialed…

Read More

Share

Jun

16

2014
Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Customer demand marketing, otherwise known as “demand generation marketing,” is simply a set of strategies designed to close the gap between you and your customer, generating demand for your dealership.  You want customers to come through your doors, and you want them to stay. Building lasting customer relationships: Timing is everything Today’s customers don’t want to get slapped in the face with email spam or…

Read More

Share

Jun

09

2014
3 Birds Team Gathers for Mouth-Watering Summer Barbecue

3 Birds Team Gathers for Mouth-Watering Summer Barbecue

Team members come together to share successes and load up plates With 3 Birds employees working across the country to serve our clients, it’s a special occasion when we can get a crowd of people to sit still. If there’s one thing that helps, though, it’s home-cooked barbecue. On June 5, Layton spent the day slow-cooking ribs and brisket for our office summer cookout. The…

Read More

Share

Jun

06

2014
News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

News Roundup: New-Car Transaction Prices Get a Bump, Large Car Sales Lose Traction, Pinterest Users Don’t Mind Ads, and More

Five stories from June 2-6 that have us talking New-Car Transaction Prices Climb More Than 2 Percent In May 2014, According To Kelley Blue Book (Kelly Blue Book) The average transaction price (ATP) for light vehicles in the United States rose from $31,654 in May 2013 to $32,307 for the month of May 2014, while new-car prices have increased by $653—a 2.1 percent increase over the…

Read More

Share

Jun

04

2014
The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

The Case for Targeted Messaging: The 3 Birds Multichannel Marketing Package in Action

Which of these best describes your dealership’s messaging strategy? Carefully-crafted campaigns tailored to the digital channels your customers use most Generic messaging without a multichannel component If you answered B., you’re not alone. Implementing lead targeting practices and unique creative across multiple channels can seem like an overwhelming task, especially when trying to integrate these digital channels with your current customer business intelligence to message…

Read More

Share

Jun

02

2014
Employee Spotlight: Ralph Miller

Employee Spotlight: Ralph Miller

Meet Ralph Miller, our Creative Director, and one of the newest members of the 3 Birds family. 3 Birds’ Creative Director Ralph Miller has been creating for as long as he can remember. He was born and raised on seven acres of land in small-town Maryland, and has always had a natural inclination to work with his hands. He’s turned this inclination into an impressive…

Read More

Share

May

30

2014
News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

News Roundup: A Closer Look at Women’s Dealer Reviews, Honda’s New Ordering System, Instagram Tops Social Media for Teens, and More

Five stories from May 23-30 that have us talking Women’s Reviews – Accelerating Sales at Your Dealership (DealerElite) Women-Drivers.com, a leader in data regarding women’s dealership experiences, found that women utilize car dealer reviews 50 percent more than men. According to JD Power, women also report leaving higher scoring dealer reviews than men. Marketing on price alone is unlikely to attract the majority of woman…

Read More

Share

May

29

2014
The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

The Rise of the Ultra-Compact SUV—and What it Means for Your Dealership

Today’s consumers are your dealership’s future customers, and the most recent automotive manufacturing trends hold clues to predicted customer demand over the next several months. If you haven’t been keeping track of the transitions going on in the crossover segment, now’s the time to start. What began as a variation to standard truck-based SUV models has ballooned into a segment that continues to skyrocket for…

Read More

Share

May

27

2014
Tips for Following Up on Memorial Day Messaging

Tips for Following Up on Memorial Day Messaging

The holiday weekend is over, but your work is just beginning So the Memorial Day sales weekend is over—now what? Don’t leave those new customers and prospective leads gathering dust in your CRM. Now’s the time to act quickly with targeted follow-up messaging to maximizing existing revenue opportunities and build the foundation for customer loyalty in the months to come. Keep your email lists targeted…

Read More

Share


Page 3 of 2612345...1020...Last »