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Dec

10

2014
R.I.P Organic Reach: Now Let’s Talk About Engagement

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next  With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015. Is this going to make things tougher for your dealership? Well,…

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Dec

08

2014
Scion Selects 3 Birds to Energize its Dealer Communications Program

Scion Selects 3 Birds to Energize its Dealer Communications Program

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in…

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Dec

05

2014
5 Things We Read This Week: December 1-5

5 Things We Read This Week: December 1-5

Skeletor’s Honda takeover, Thanksgiving mobile records, top habits of highly successful service departments, and more 1. Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far (AdWeek) Honda scored a hit with nostalgic ‘80s fans this year through its Happy Honda Days campaign, featuring an array of famous toys. On Monday, the automaker’s official Twitter account featured a surprise takeover…

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Dec

03

2014
Do Your Best Customers Feel Special?

Do Your Best Customers Feel Special?

Have you ever noticed the red carpet at the airport and how all the people who board first seem to have all the First Class or exit row seats? How about when you are waiting in line at the casino buffet and see all those people in the other line who don’t pay and seem to get seated right away? They are the ones who got picked up at the airport and got the…

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Nov

26

2014
2014 LA Auto Show New Model Debuts (Part 2/2)

2014 LA Auto Show New Model Debuts (Part 2/2)

In part one of our LA Auto Show coverage, we highlighted some of the most important models that were unveiled in LA. Now, join us as we take a look at the remaining star attractions and what sort of impact they’ll have for their respective brand. 2015 Chrysler 300 (Image: Chrysler) While opulence and performance have come to define luxury sedans, Chrysler introduced some much-needed…

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Nov

24

2014
2014 LA Auto Show New Model Debuts (Part 1/2)

2014 LA Auto Show New Model Debuts (Part 1/2)

The Los Angeles Auto Show is one of the most exhilarating car events of the year. This year’s show reached new levels of excitement, with over 60 major debuts ranging from the Big Three to important vehicles from international OEMs such as Audi, Honda, Toyota, Mazda, and Volvo. Below you’ll find some of the most significant debuts at the 2014 LA Auto Show, along with details…

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Nov

21

2014
5 Things We Read This Week: November 17-21

5 Things We Read This Week: November 17-21

The rising role of Retention Marketing, searchable tweets, this year’s holiday spending trends, and more Why Customer Retention Is King: The Evolution Of Retention Marketing (Forbes) While the average consumer attention span has plummeted, especially online, consumer choice has skyrocketed to an all-time high. Companies are reacting by adopting a more customer-focused, personalized approach in an effort to engage a larger customer base at a deeper…

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Nov

14

2014
5 Things We Read This Week: November 10-14

5 Things We Read This Week: November 10-14

One brand’s road to new social media, new user-friendly Twitter updates, top marketing tips for 2015, and more 1. The Man Who Convinced BMW To Rethink Social Media (Fast Company) As BMW global director of brand management, Steven Althaus was responsible for the brand’s unforgettable drift mob video from earlier this summer. The video racked up 12.3 million views in two weeks and came in…

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Nov

12

2014
One Easy Step to Supplement Your Multi-Channel Marketing Strategy

One Easy Step to Supplement Your Multi-Channel Marketing Strategy

By now  you’ve heard us talk at length about the power of targeted emailing and the pitfalls of over-messaging and list fatigue. You know we are true believers in the right message to the right person at the right time. And we know that you don’t have all day to sit around and think about pockets of potential in your database, you have cars to…

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Nov

07

2014
5 Things We Read This Week: November 3-7

5 Things We Read This Week: November 3-7

The power of Twitter, Facebook “like” gates, geolocation, and more 1. Geolocation Is Changing The Retail Business Model Yet Again (Forbes) Context-driven marketing is an effective strategy to reach customers at exactly the moment they are likely to purchase, but there’s one problem: push notifications are annoying, especially when they are only based on a customer’s physical location. With this in mind, new geolocation technologies like…

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