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Aug

01

2014
The Three Visits Theory–and What It Means for Your Service Customer Retention

The Three Visits Theory–and What It Means for Your Service Customer Retention

You’re likely familiar with the concept “three strikes and you’re out,” but are you familiar with the slightly less known–but perhaps more important–adage of “three strikes and you’re in”? If not, keep reading. The “Three Visits Theory” states that it takes three visits to cement a long and lasting relationship with a service customer. Transitioning sales customers to service is not only a key component…

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Jul

21

2014
Is Your Dealership Making These Four Common Social Media Mistakes?

Is Your Dealership Making These Four Common Social Media Mistakes?

With multiple social platforms vying for your attention and new ones rising in popularity daily, it is very easy get overwhelmed and miss opportunities. You aren’t alone and not all is lost. To help, we’ve pulled together a guide to four of the most common social media mistakes our 3 Birds team sees and how to fix them. 1.) Outdated or Mis-Sized Cover Photos Cover…

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Jul

17

2014
Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience CHAPEL HILL, North Carolina (July 17, 2014) –  Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately. Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the eCommerce department…

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Jul

10

2014
3 Birds Launches Rotating Community Art Gallery with 2nd Friday ArtWalk Premiere

3 Birds Launches Rotating Community Art Gallery with 2nd Friday ArtWalk Premiere

CHAPEL HILL, North Carolina (July 10, 2014) – 3 Birds Marketing, a Chapel Hill-based automotive marketing software developer, is proud to announce the opening of its new community art gallery during The Chapel Hill Downtown Partnership’s 2nd Friday ArtWalk in Chapel Hill/Carrboro. For the premiere event, 3 Birds has assembled an exhibition of original pieces by Chapel Hill artist Matthew Szymanski. 3 Birds will celebrate the gallery opening with a special reception from 6:00 pm – 9:00 pm on July 11, 2014. The gallery is located in the lobby of…

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Jul

07

2014
Still Searching for the Silver Bullet for Digital Marketing?

Still Searching for the Silver Bullet for Digital Marketing?

Why looking past the fairy tale is the best move for your dealership In most instances, we’re immediately suspicious of products and services that promise miracle results—the latest weight loss cure, the investment opportunity that’s a “sure bet”—except when it comes to digital marketing. It’s not hard to see why. The idea of a one-size-fits-all, plug-and-play, set it and forget it, single digital product that will make your dealership a lead-generating;…

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Jul

02

2014
Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Top 3 Tips for Shoring Up Your Dealership’s Online Reputation

Did you know that a Cone Influencer Tracker study found that 80% of people change their mind after reading a single negative review? As consumer review sites like Yelp, Yahoo Local, and Google+ become increasingly popular, maintaining a positive online reputation is more important than ever. Today, we’re revealing three top tips from our reputation best practices files to help get your online reputation dialed…

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Jun

16

2014
Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Taking the Buzz out of Buzzwords: What Does Customer Demand Marketing Mean, Anyway?

Customer demand marketing, otherwise known as “demand generation marketing,” is simply a set of strategies designed to close the gap between you and your customer, generating demand for your dealership.  You want customers to come through your doors, and you want them to stay. Building lasting customer relationships: Timing is everything Today’s customers don’t want to get slapped in the face with email spam or…

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Jun

09

2014
3 Birds Team Gathers for Mouth-Watering Summer Barbecue

3 Birds Team Gathers for Mouth-Watering Summer Barbecue

Team members come together to share successes and load up plates With 3 Birds employees working across the country to serve our clients, it’s a special occasion when we can get a crowd of people to sit still. If there’s one thing that helps, though, it’s home-cooked barbecue. On June 5, Layton spent the day slow-cooking ribs and brisket for our office summer cookout. The…

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