2 Apr
2016

3 Birds to Offer Real-Time Customer Acquisition Data Visualization & Marketing

Press Releases
Paul Mirek
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Paul Mirek is 3 Birds' Content Manager. He has a soft spot for great writing, smart marketing, and dogs of all shapes and sizes.

Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform

3b-logo1Chapel Hill, N.C., April 2, 2016 – 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds marketing & analytics platform. For the first time, this addition will offer automotive groups and dealers the ability to call up real-time conquest target counts and visualize in-market prospects in their area based on IHS Automotive insight, then Market Effectively on those conquest opportunities through the 3 Birds ME™ marketing platform and Acquisition Accelerator.

Identify high-value prospects in real time based on IHS models

3 Birds clients and dealerships across the country will be able to target market opportunities in their area according to the IHS suite of high-accuracy aggregated statistical models, which enhance a dealer’s ability to better understand opportunities in their local market, as well as enable dealers to garner insight into an audience’s likelihood of owning a specific brand or competitive make, and identifying which audiences are likely to purchase a new vehicle within the next six months, while also helping to identify new prospective customers for the dealership.

3 Birds eliminates the need for complex data queries and reliance on vendor-managed third-party tools with an intuitive data visualization dashboard powered by the sophisticated Tableau business intelligence software. Any dealership with a login to any app within the 3 Birds platform will be able to access the conquest configurator and independently filter by either preview model. The agreement also grants 3 Birds access to accurate conquest count information for every dealership in the United States, even those without a login to the platform.

The conquest configurator and data visualization tool was developed in-house at 3 Birds under the direction of Doug Van Sach, VP of Analytics and Insight, a seasoned technology executive with 15 years of experience building multi-channel marketing programs and merchandising strategies for automotive OEMs, dealer groups, and aftermarket companies. The tool is the first of its kind to allow any dealership in the country to obtain target counts and see the visualizations of the in-market opportunities in their area.

Changes are reflected dynamically in the interactive map and corresponding graph view. Additional insights are available by filtering according to specific ZIP codes, such as those containing primary competitors. This data provides the foundation for future conquest opportunities and can be further segmented by vehicle category and other data variables.

Deliver performance-focused customer Acquisition Streams with the 3 Birds Acquisition Accelerator

The expanded offering from 3 Birds provides automotive groups and dealers a powerful tool for identifying their most valuable in-market prospects. 3 Birds also provides a solution to the challenge of quickly acting on these prospects with its new Acquisition Accelerator.

The Acquisition Accelerator includes high-quality, well-optimized email communications with 3 Birds’ integrated Live Inventory, proven to increase vehicle sales and repair orders. With the guidance of a dedicated account manager, 3 Birds clients can easily identify audiences likely to be in market generated by models from IHS Automotive and track their campaigns’ effectiveness with built-in business intelligence and analytics.

New leads immediately become part of the long-term dealership messaging cycle powered by 3 Birds’ Automated Marketing Engine. The new offering will also allow 3 Birds to incorporate additional insight from IHS Automotive into the 3 Birds advanced analytics dashboards and solution sets, strengthening 3 Birds’ consumer intent algorithms and in-market sales predictions.

“We’re proud to expand our solutions by adding IHS Automotive intelligence to provide dealers with more transparent and flexible conquest marketing solutions,” said 3 Birds’ CEO Kristen Judd. “The powerful predictive models IHS Automotive provides are an exciting complement to our own Predictive Modeling and Lifetime Value Analytics, offering an all-new way for our clients to Market Effectively.”

About 3 Birds Marketing, LLC 

3 Birds Marketing is a new breed of fully integrated, enterprise-level, multi-channel, multi-tier marketing software platform and solutions provider focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.