Fully Managed Automotive Digital Marketing Platform & Solutions
The 3 Birds automotive marketing platform provides your dealership with everything you need to start Marketing Effectively: a premium content library of articles, vehicle reviews, imagery, and more; an "Always On, Always Learning" analytics engine that bridges the gap between your CRM and DMS data, behavioral data, and market and demographic data sources; and integrated content distribution for your multi-channel targeted marketing campaigns to deliver a personalized message that's perfect every time.
Dynamic Content Engine
The struggle to find messaging that connects with car buyers is over. Our Dynamic Content Engine generates relevant articles, coupons, and offers with Tier 1-quality creative tailored to your dealership customers' interests and vehicle-buying intent.
Automated Marketing Engine
Our system is always updating its timing and messages to be more relevant and more effective. The Automated Marketing Engine tracks your customers' online engagement and combines it with your CRM, DMS, demographic data, and more to power our predictive models.
Build customer interest around the vehicles that are on your lot now with our seamless Live Inventory integration. Adding inventory to newsletters puts your featured vehicles in front of existing customers and paves the way for future automated Sales Streams.
Marketing Activities Calendar
Finally -- a single destination to view all of your dealership's traditional and digital marketing activities. Our collaborative calendar automatically displays all campaigns sent through the 3 Birds Platform and allows your partner agencies to add additional activities, including TV and radio campaigns.
See the results of your dealership marketing activities with our fully transparent Business Intel reporting. Flexible, configurable reporting provides insights into key engagement metrics as well as generating handraiser lead lists for optimized 1:1 sales, service, and customer retention messaging.
Predictive Modeling & Lifetime Value Analytics
With our predictive modeling and engagement reports, you'll be able to identify your automotive dealership's most valuable customers as well as your best prospects for increasing ROI and customer lifetime value.
Core Automotive Digital Marketing Communication.
More than a newsletter. The 3 Birds mobile-ready, responsive automotive dealer email is the perfect way to stay in front of customers from the time they purchase, throughout their vehicle’s service lifecycle, and leading up to the moment they’re ready to buy again. It works because we combine high-quality, expertly written content with discrete automotive marketing tools like promo images, coupons, and dealer inventory links that typically account for the largest percentage of user clicks every month.
Responsive For Any Device
With more than 60% of all email users reading email on smartphones and 80% deleting messages that don't render well, your automotive dealership's email messages need to be responsive.
Industry-Leading Customer Engagement
Our core communication emails have average open rates between 12-30% depending on the brand and 15-20% average click rates (CTR). They drive top sources of referral traffic to key action items like service, coupons and vehicle inventory, outperforming third-party sites more than three times over.
Customer Data Tracking & Analytics
Our data shows customers who click on your non-promotional content are 28% more likely to purchase and 61% more likely to service at your dealership. Track performance, gather customer behavior data, and learn more about your best customers with our built-in data and reporting dashboards.
Automotive Dealership Engagement Website.
Our responsive engagement website serves as the foundation of your automotive marketing strategy, providing content that connects with car-buyers at every stage of the customer purchase journey. The engagement website includes conversion-focused vehicle landing pages; specials; service info; and relevant, user-focused culture, interests, and automotive articles. It's a 24-hour "virtual dealership" that's constantly generating new leads and moving existing customers further down the funnel.
Your Dealership's Dedicated URL
All of your automotive marketing content is hosted on your dealership-specific URL. That means content that competes better in your customer's online searches and provides valuable SEO benefits to your main site.
On-Site Conversion Tools
Remove the barriers between your customers and the "next step" with our proven automotive lead conversion tools, including service schedulers, contact forms, trade-in appraisal tools, and more.
Elevate your automotive dealership's brand awareness with OEM-compliant design and creative, plus informative content about the manufacturer programs and specific amenities that make your dealership the clear choice for automotive customers.
CHECK OUT OUR BACK END
Reach out to us with the form below and we'll put you in touch with the best person to answer your questions. Be sure to include information about what you're looking for in your digital marketing partner, along with any other relevant details.
We look forward to starting the conversation.