Fixed operations marketing to unlock your service department's potential
Always-On Targeted Marketing Service Streams.
60 percent of customers don't follow manufacturer recommendations. So why do so many lifecycle messaging programs assume all owners behave the same way? Always-On Service Streams utilize our industry-first predictive modeling and customer value segmentation to predict when each customer is likely to service, then send appropriate messaging to push them further along the service path.
Predictive Service Modeling
Smart use of data will help predict which of your customers is likely to service within the next month. We apply these models to your messaging streams to foster higher conversion and more ROs.
Customer Value Segmentation
Our analytics join multiple data sources (3rd-party leads, CRM, DMS, behavioral data, and more) to help you identify what your best service customers look like. Stop wasting money on low-value prospects and graduate average customers into higher-value segments.
Our in-house Creative Department combines official OEM assets, Tier 1-quality design, and your dealership's unique branding for exceptional engagement and results.
Dealer Service Website.
The service experience starts online. The 3 Birds 2014 Service Content Study found that 60% of franchised automotive dealers have fewer than five pages of service content on their website— and that’s just the beginning. 3 Birds dealer service websites are specifically designed to help your dealership fill in content gaps, book more appointments, and present your service department’s unique benefits. Enhance your fixed operations department's enhanced online experience and take back what you’re losing to the national chains and independent repair shops.
Responsive for Any Device
Over 50% of users who search on mobile devices purchase within hours. Our service websites offer the best responsive experience to capture more customers as soon as they are ready to engage.
Dedicated Fixed Operations Marketing Content
Build trust with your customers by providing the quality service content they're searching for so they don't even have to think about looking or going elsewhere.
OEM Service Scheduler
With this proven conversion tool, customers can enter their vehicle make, model, and year to get exact OEM maintenance schedule recommendations.
KEEP THEM COMING BACK
Reach out to us with the form below and we'll put you in touch with the best person to answer your questions. Be sure to include information about what you're looking for in your digital marketing partner, along with any other relevant details.
We look forward to starting the conversation.