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Consumer Behavior is Changing. Is Your Lead Management Process Changing, Too?

The conventional wisdom in owner retention is the typical OEM programs with offers timed around equity position and trade cycles. But does that conventional wisdom hold up?

Content, Communication & Keeping Customers Coming Back

While consumers are looking for information and transparency around vehicle service, an analysis of more than 900 dealership websites across the United States reveals that many dealers are missing an opportunity to be the source of that information for their customers and other consumers.

The Impact of the One 'Essential' Email

The Digital Newsletter is as close to the one “essential” piece of customer communication a dealership can use today. Learn why in this free whitepaper.

Promoting Live Inventory in Communications – Does It Help or Hurt?

The debate about putting actual inventory in Digital Marketing email, newsletters, conquest campaigns and the like has been being waged for some time. What is the right answer?

Using Online Trade-in Valuation Tools to Increase Customer Engagement and Conversion

This brief paper introduces the 3 Birds trade-in value tool and illustrates its value as a compelling reason for consumers and prospects to engage with dealers.

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