Unapologetically different as we bring new ideas of pushing the envelope for our clients

White Papers

Consumer Behavior is Changing. Is Your Lead Management Process Changing, Too?

The conventional wisdom in owner retention is the typical OEM programs with offers timed around equity position and trade cycles. But does that conventional wisdom hold up?

Promoting Live Inventory in Communications – Does It Help or Hurt?

The debate about putting actual inventory in Digital Marketing email, newsletters, conquest campaigns and the like has been being waged for some time. What is the right answer?

Reduce Friction to Increase Conversion

This brief paper introduces the 3 Birds trade-in value tool and illustrates its value as a compelling reason for consumers and prospects to engage with dealers.

The Impact of the One 'Essential' Email

The Digital Newsletter is as close to the one “essential” piece of customer communication a dealership can use today. Learn why in this free whitepaper.

Fly into Your Blue Sky
with 3 Birds

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