solutions
The 3 Birds Digital Marketing Suite
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House
What if you could easily send an SEO-and-content-rich newsletter that consistently engages existing and potential customers? What if you could gather valuable click-data to fine-tune your content and sales and service offers even further? And what if this was all fully managed for you?
Welcome to House, our cutting-edge, patent-pending e-Newsletter. House is a feature-packed digital marketing solution that will help you dominate your SEO footprint and increase customer top-of-mind awareness while maximizing your sales and service opportunities.
Our simple and intuitive drag-and-drop interface allows you to quickly send a tier-1-quality newsletter that helps humanize your dealership to build long-lasting relationships with existing and prospective customers. Add powerful data analytics and reporting to seamlessly feed customers relevant content and offers that keeps them coming back to you first.
key features
- Turn-key solution
- Drag-and-drop
ease of use - Engagement site to house newsletters
- Back-end click data reporting
- Access to expansive content library of vehicle reviews, service tips and lifestyle articles
- Social media integration
- List management capabilities
Eye
Imagine a small army of happy customers singing the praises about your dealership. All over the internet. How much exponential value would that kind of positive word of mouth have on your bottom line?
The answer is quite a bit. And with Eye, protecting your online reputation while generating positive word of mouth doesn’t get any easier. Here’s the skinny.
Eye is designed to fully integrate into your CRM to streamline the process of growing a robust base of positive customer reviews among the most popular consumer review sites. Eye even helps you identify dissatisfied customers and resolve issues before they become unflattering reviews.
Then, we leverage sophisticated technology and our dedicated staff to consistently manage review activity and protect your valuable online reputation and star rating.
key features
- Turn-key solution
- Claim and optimize review pages on most popular consumer review sites
- Seamless integration with your branded engagement site and CRM
- Manage all review activity from a single location
- Integrated rating and progress reporting
- Multi-channel review-building process
- Increased SEO value
Buzz
When it comes to brand awareness, less is definitely not more. So what if you could stay toe-to-toe with your existing customers and prospects by leveraging additional channels of communication?
Maybe it’s time you added a little Buzz to your marketing strategy. Buzz builds on top of House and Eye by extending the number of places you can connect and communicate with consumers.
Want fully managed social media engagement and store-traffic campaigns? You got it. Custom blog content, About Us pages, and Community pages? We’ve got you covered there, too. And since Buzz expands your content footprint on the internet, it also enhances your SEO reach to increase awareness of your dealership.
key features
- Includes all features of House and Eye
- Seamless social media integration
- Fully-managed social monitoring, posting and engagement with your followers
- Includes strategy and creative for social media contests and campaigns
- Custom-branded blog creation
- Monthly custom newsletter articles, blog posts and press releases
Brain
Success leaves clues. So what if you could tap into historical performance data and 3 Birds’ strategic think-tank to create highly targeted, multi-channel campaigns and marketing communications that help you convert more sales and service opportunities?
That’s precisely what you get with Brain. But Brain is more than just a digital marketing solution. It’s a partnership. And it’s definitely not for everyone.
As a Brain client, our talented account management team, content writers, and designers work closely with you to analyze your performance data and develop monthly objectives-based marketing communications. That means laser-focused, tier-1-caliber marketing campaigns that help you maximize and convert more of your “in-market” sales and service opportunities.
key features
- Includes all features of House, Eye and Buzz
- Digital agency preferred and exclusive partnership
- Regular strategy meetings
- Regular sales customer and prospect campaigns
- Regular service retention and recapture campaigns
- Custom creative packages include HTML email, web banners and landing pages
Seeds
Put a bunch of seeds out there and sure enough, the flock will come. Better yet, let us feed your customers and prospects exactly what they’re looking for and watch the magic happen.
That’s what makes Seeds such a powerful compliment to your digital marketing arsenal. We come up with dealership-specific campaign ideas leveraging OEM offers or your own incentives. Our talented creative team develops tier-1-caliber campaign components that reflect your preferred strategy. And just like that, you’re ready to grab your customers’ attention and entice them with relevant and attractive sales and service offers.
You’ll then be able to leverage the robust data analytics and reporting capabilities to gather valuable customer click-data and quickly deploy targeted follow-up campaigns that enhance your conversion opportunities. Bottom line? Now you can stop the cycle of reactive marketing while becoming increasingly more strategic with your sales communications.
key features
- Targeted sales and service email campaigns
- Harvesting of OEM offers to market your dealership
- Custom dealership-specific offers/events
- Performance analytics and reporting
