We Believe Dealers Deserve Better
We started 3 Birds with a deep understanding of the many challenges that automobile dealers face - multiple technology systems, siloed data, overlapping solutions, self-serving performance metrics, changing consumer behavior, difficulty tracking customer journey - and a vision of a platform that would make marketing effectively and improving dealership operations easily accessible while improving the consumer experience at the same time. It was a tall order, but one that we did not shrink from because we knew it was where the industry needed to go and that it was attainable.
Since 3 Birds was founded, we have never stopped developing our fully integrated technology stack and investing in our content. We practice agile development and have been consistently executing on our vision of a data- and content-driven automated marketing platform that delivers precision messaging through key channels to keep our clients ahead of the changing landscape instead of struggling to catch up. This is an iterative process of adding new features and functionality in each sprint while also refining and continually improving our software to optimize the user experience and maximize results. Our smart analytics engine dynamically generates messages and offers for different segments of the database that represent untapped areas of opportunity down to individual customers. Just as we are committed to the ongoing improvement and extension of our technology, we are also committed to the ongoing optimization of our campaigns, strategy, insights, and expertise. We believe that smart technology and a smart team are essential to provide our clients with the level of software, service, support, and results that they deserve.
We understand automobile dealership business objectives and sales cycles, we identify the customers with needs and interests that align with those objectives, and we communicate with them in a way that bridges the gap and leads them to the dealerships. We pride ourselves on being true partners and working with our clients to advance their objectives. This philosophy has earned us loyalty at every tier of the automotive industry from OEMs to dealerships all across the country.