25 Sep
2012

In the News: Free Ride for Facebook “Offers” Comes To An End

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3 Birds provides a better way for automobile dealerships to market effectively. Our digital solutions and analytics programs touch nearly 4000 automobile dealerships nationwide. Our smart dealer solutions combine expertly written content and industry-leading analytics for an end-to-end marketing solution.

If you’ve been using Facebook’s “Offers” feature with your business page, the free ride is over. According to the Wall Street Journal, Facebook began charging businesses last week to run new offers. The “Offers” pricing structure is similar to the “Promoted Post” feature, it will vary based on how many “Likes” you have and how much exposure you want, with a $5 minimum charge for smaller business pages. This move is certainly in line with Facebook’s need to further monetize its services to appease stockholders. While “Offers” may now cost money, the “Deals” feature is still free for businesses to use… for now.