Stat of the Week: 48%
According to this article in the Atlantic, “Facebook alone refers more than 48% of small business web traffic.” If you include Twitter, which is responsible for 4% of web traffic, these two social media sites account for over ½ of all small business web traffic. It is becoming more important for small businesses to have and cultivate Facebook and Twitter presences. Just like traditional advertising, you want to be visible where your customers are but, unlike a billboard or newspaper ad, with social media you have the opportunity to engage and communicate not only with your customers but with potential customers as well. With almost 1 in 7 people in the world owning Facebook accounts, learning how to properly use it and other social networks to market your business is no longer optional.