Review building should be practical, timely, and effective for a range of different reviewer types and customer happiness. In fact, building reviews from your first-party data should be part of your lifecycle messaging and not an afterthought. Here's how.

Personalization is the underlying key to uncovering sales and service revenue opportunities in your own database that your dealership may already consider lost. But where do you start? WITH the data, of course.

Personalization is the future of marketing. Use it to optimize the path to purchase and develop vehicle interest into full-blown purchase intent and influence the sale.

Our world today is constantly changing and customer retention has become the holy grail for many businesses. A strategy that includes real-time engagement ensures YOURS is keeping up.